Niche Website: What It Is and How You Can Make Money with It

If you are someone considering making money online, it is highly likely that the concept of a niche website has reached your ears.

However, truly understanding what it consists of and how to monetize one of these websites takes its process, a process that we are going to explain in this post.

Therefore, keep your eyes on the screen because today you will learn how you can make money online thanks to a niche website.

Let’s get started!

First of all, what is a niche website?

A niche website is a page dedicated to a very specific topic. This is the simplest definition you will find, but it has its nuances.

Generally, when we talk about niche websites, we refer to not very large pages (sometimes the content that makes them up can be counted on one hand) that focus on a genre or section within a topic.

For example, within the world of vacuum cleaners and cleaning, there is the category of pressure washers. And within these, the world of garden pressure washers. The latter is a clear example of a niche.

Thus, we would have in front of us a page dedicated exclusively to garden pressure washers, types, models, comparisons… etc. As you can imagine, being such a specific topic, the target audience is also specific. Hence the name niche website.

The effectiveness of all this is that, if you choose the specific topic and the keywords you will target wisely, you will have virtually no competition and all the audience interested in it will reach your page.

And this is where you will take advantage to make money. But first, you need to know how to create a niche website. I will explain it in the next point.

How to create a niche website

You choose a topic, buy your domain and hosting to establish your website, and start working on the content. It is very important that you understand that without content there is no SEO. And without SEO, there is no money.

But, step by step. Choosing a topic is not that simple. Fortunately, there are tools like Google Trends, which we can use to locate trends in Internet searches. Other tools like Ahrefs and Google Keyword Planner will also help us obtain the most interesting keywords and their search volumes.

With these keywords, we can establish a website structure and narrow down our topic to forge our niche solidly.

Once you have decided on the topic, remember that you must buy your domain and the hosting where you will host that page. Otherwise, the page will not exist.

Next, you need to work on the content. And for that, the ideal is to conduct a keyword analysis that is found in the main search intents of your topic. Once you have them, you should work the content based on those keywords. In fact, if any of them can be in your domain, even better.

Only then will you capture the attention of the audience and Google, which will boost your ranking for those search intents. And that will bring you more visibility, more audience… more opportunities to make money.

Types of niche websites

Among the different types of niche websites we can create, we have the following:

• Meganiches: They address a more general topic, the segment itself. They target a very broad audience, so the conversion will be lower and there will be more competition. Following the example of garden pressure washers, the meganiche would be a topic like "cleaning and maintenance" directly.
• Macroniches: The scope of the topic is slightly reduced, but the segment remains quite broad. Here an example would be "garden cleaning".
• Microniches: Much more specific websites within a topic that is already specific. The target is even more reduced, as it has more specific needs, but the competition will also be, and therefore, you will have a higher conversion rate. A clear example would be "garden pressure washers".

How to make money with a niche website

Now, let’s move on to the interesting world of making money with our niches. Among the main ways to monetize a niche website, we find:

Affiliate Programs

Generally, it is the main option when it comes to monetizing a niche website. These are programs that many platforms and online stores like Amazon, El Corte Inglés, or Ali Express, among others, have.

We can join these types of programs that will almost always provide us with a personalized link to include on our website.

Thus, following the example of garden pressure washers, if we make a comparison of these devices and all are available on Amazon, we can show the user a card or a link where they can buy them.

That link, as you can imagine, must include your affiliate code that you obtained when signing up for their affiliate program.

This is how Amazon (or the platform in question) knows that the purchases have come from your recommendation. And you earn a percentage of that sale.

But not only that. If the user accesses that store from your link and does not buy that device, but makes another different purchase, you will still earn a percentage of the purchase they made, as long as they accessed from your link.

Adsense Advertising

Another great way to profit from your niche website can be found in the Google Adsense program. 

And you can place a series of automatic ads inserted by the Mountain View giant, which will yield you economic benefits depending on the clicks users make on them.

Therefore, if you manage to provide value with your content and attract more and more visitors, it is more likely that this will be one of your most powerful sources of income.

Direct Advertising

You can also advertise articles related to your topic directly. Generally, you will achieve this by gaining relevance with your page (what we mentioned, working on content and SEO).

Here you will have several options: a banner from a store that sells those products, a brand that wants to insert its own ad, or a sponsored post, where you publish an article with a link from that advertiser in exchange for compensation.

Sponsored Posts

Including sponsored posts, you can also generate money with your niche website. By positioning yourself as a reference within a very specific segment, competitors who want to enter the sector will be interested in obtaining links on your website.

If you have embarked on the beautiful adventure of creating your own niche website, you can rely on tools that help you enhance it in less time, like Unancor.

You can join our platform as a means for advertisers interested in your sector to pay you for including an article on your website.

You can also do it as an advertiser so that other media that already have greater authority and relevance link to you, thus getting Google to value you thanks to the benefits of link building. Choose the right media, select the best anchor text for your links, and publish articles.

Registering takes you a couple of seconds and will bring you many benefits.

Offer Your Own Product

There is a possibility that, within the sector in which your niche website operates, you have your own product. Or perhaps, after becoming an expert in the topic, you are encouraged to launch one.

If this is your case, your website will bring you indirect economic benefits, as it will be the place where you can sell your own related products and make money online.

Share this article on your social media and help other users learn about the world of niche websites and the profitability they can achieve with them.

We’ll read you in the next post!