Guest Post: What It Is and What Advantages It Brings You

Guest post is a way to obtain quality backlinks. A very important aspect to consider within any link building strategy.

As we know, "Google does not live by quality content alone," link building adds authority to the website, increases credibility, generates visibility, and traffic.

That’s why in this article we will explain what Guest Post is and the advantages of doing it correctly.

Let’s get started!

Table of Contents

Definition of Guest Post

Guest Post is a link building strategy that involves collaborations by writing guest articles on other blogs that are not your own.

Its goal is to obtain external links or backlinks from one domain to another, generating authority for the guest author's page.

It is one of the most commonly used strategies today and one of the most effective.

Very valuable links, as long as the content is of high quality and within the same theme.

Do you understand?

Let me give you an example: If your blog talks about marketing, the guest post will consist of requesting to write valuable content on relevant marketing blogs for that theme.

Actions with Guest Post can be reciprocal or not. That is, you can follow the trend of writing as a guest on a website and that website may want to include an article from one of its writers on yours.

To write a guest article:

Something to keep in mind before writing a guest article is that the links must be coherent with the content, but they should also be linked through an appropriate anchor text.

And the naturalness and coherence between the content being linked and the page from which it is done.

To find suitable blogs, you can search on Google like this: With the keyword of the theme "guest post" and possible results will appear

On Twitter you can also search, with the keyword "guest post" and mentions of those blogs that have already done it will appear.

Another way to find quality blogs and media is with us. With Unancor you can also do it. You just need to hire a post, submit your own article and request to be listed as the author. We can also do the search and selection for you.

Analyze which blog you can write a guest post on. And the conditions they require; word count, allowed links, price... if, be careful! some of them charge.

We will see this in more detail throughout the article, not without mentioning the advantages that this guest posting technique entails.

Advantages of Guest Post

– The first and most important advantage of doing guest posts is to obtain quality links on sites with authority and relevance to achieve a real impact on the guest website.

Therefore, it improves link building and SEO positioning, increasing the chances of acquiring new clients.

– Additionally, you will gain authority, relevance, and credibility and thus, you will position yourself better in your market niche.

Guest posting is an effective way to help users trust your brand, as publishing content on other websites shows your audience that you have a certain "expertise" in that field. This part is very beneficial for the EEAT of your website, as we have seen in previous articles.

– At the same time, when you do guest posts you are building relationships with the people who manage the best blogs in that theme.

– This can benefit you in the future to obtain more collaborations and reach new audiences.

Advantages of Guest Post for the Guest Side

The advantages for the guest side are evident. We reach a wider audience within our sector.

Publishing in other leading media opens doors to an audience that is interested in our products or services and who have not yet known us or have not been encouraged to try us.

If we provide quality and value, those users will end up being interested in us and will become followers of our brand.

By following us, they will share our own publications and links, obtaining that relevance and authority we seek.

Advantages of Guest Post for the Publishing Medium

Implementing a Guest Posting strategy not only has advantages for the one writing the article but also for the medium publishing it.

You might ask: what does the blog or website gain by allowing us to publish an article with our signature and our link?

First, the most obvious benefit is the generation of valuable content. This content is created by the guest author, so the medium does not invest time or resources in shaping an article. They publish it and that’s it.

Moreover, if the Guest Post has been established with clear parameters, the guest author will be a reference, someone who attracts that same audience of the medium in question.

Therefore, the users of that website or blog will consume and positively value that content as they consider it a reference.

We cannot forget what we mentioned earlier, that a Guest Post relationship can be reciprocal, so the medium could also have the opportunity to publish as a guest on one of the writer's websites, thus obtaining links pointing to their page.

Best Practices for Guest Posting

If you have sent proposals to other blogs for Guest Posting and they have ignored you, understand that it is normal, as they do not know you yet.

Don’t give up because we are going to give you some tips that they won’t be able to refuse.

Superior Quality Content

When you send a guest posting proposal to another blog, keep in mind that the content can never be of inferior quality to theirs.

A point in your favor is to conduct a prior analysis of the content of the blog you are addressing to try to match it and, if possible, improve it.

If you also present 2 or 3 possible titles for the guest article with ideas they do not yet have on their blog, you will provide an extra point for them to value you.

For example: If you analyze the competitors of the blog you are addressing, you will find content they lack. If you tell them that their competitors have it and they do not, they will not be able to refuse your collaboration.

“Hello, I saw that three of your main competitors have an article on [topic X] and you do not, can I write it?” then I guarantee they will respond to your email.

Original Content

Original data generates backlinks naturally. If other blogs find your content interesting, they may link it as the original source. This way, links are created as an added collateral benefit.

Enhance Personal Brand

Make it clear in the email you send to the blog or medium in question who you are and what you do. If you do not yet have a website, create a LinkedIn or Twitter profile that showcases your activity.

You can communicate via LinkedIn or send an email with a personalized message.

Avoid bulk emails that scream spam from a mile away, as you have nothing to do there.

Leverage Internal Links

You will see that you will like this tip!

As we know, internal links like backlinks transmit authority, right?

So if we do a guest article, it will have more impact if we obtain more internal links.

Identify which articles of the target blog have the most links. Now based on this analysis, propose the theme of the article similar to this post with more links, so that they link internally to your guest post as well.

The "Link Juice" from those more powerful links will be distributed to yours.

Try it, and if they say no, at least you tried.

How to Do Guest Posting

We already know what a Guest Post consists of and the advantages it can bring, both to the guest side and to the publishing medium.

Now we will see some tips to consider when you are going to perform a Guest Posting action:

The Theme is the Foundation

Choose very carefully those media that operate within your sector and where you can provide valuable content. It will be on these pages where your post and your link will make sense, and where you can attract a larger audience to your website.

The Audience is Fundamental

Based on the previous point, to attract your target audience, you must research the audience of that medium beforehand. If it is an audience interested in the sector and in what you can offer, you should mark that medium as one of the best options for Guest Posting.

Review the Medium's Data

Once we select the most suitable media for our theme, it is ideal to review the data of each one. Those with better traffic and higher engagement will be the most interesting.

Also, look at the authority of the medium and from the link building perspective, you should also analyze the links it has and the referred links that also respect quality and theme.

Create a document or spreadsheet with the data of the blogs you want to publish on, including the URL, domain authority, traffic it has, backlinks, contact email, and your status with them (contacted, responded, said ok...)

Clarify All Conditions Before Publishing Anything

It may seem obvious, but don’t leave any loose ends. Establish with the medium the types of links you can put, the author signature, whether a guest post will also be made on your website by the medium... etc.

How to Complement Your Guest Post Strategy

Beyond doing Guest Posts, when it comes to increasing our online visibility, we can apply a series of actions that will help us in our Link Building strategy.

The sponsored posts come into play. This involves having a valuable article in relevant media in exchange for payment. In this case, there is no signature from a member of our team nor is it spoken on behalf of the company.

The medium publishes an article on the requested theme, always providing utility for the user and including the links that have been negotiated.

Another good way to enhance our online visibility is through the organic promotion of those articles. This is what Unancor calls Booster, a set of actions that boost organic traffic to the posts that interest us the most.

These actions can include Facebook Ads campaigns, click campaigns, or Tier 2 links, to name a few.

We leave you this video explaining it:

You Published on the Guest Blog, What Now?

Now don’t forget that content and follow up to see if anyone leaves a comment and responds.

Lastly, and no less important, share that article on social media to give it exposure and interaction with your target audience.

Through social media, relationships can also be established with other references in your sector to create possible synergies and collaborations.

Conclusions

As you can see, guest posting is one of the most valuable link building strategies that benefits both parties.

Both for the guest blog through the creation and publication of quality content, it increases visibility, traffic, credibility, SEO, and therefore business opportunities.

As for the destination blog that receives valuable content for free.

We hope you found this content useful

Thank you for reading us!