How to Go Viral with Quality Content

Seeking virality is one of the great feats of many brands and content creators. The goal is to quickly raise awareness of a project or a website. But it’s not easy at all. Moreover, we must avoid being met with indifference. So how to go viral?

There is no secret recipe for creating viral content. Many factors come into play that, if harmonized, will produce that explosion that unleashes the shockwave of our content to a massive audience.

And I will talk about those factors in this post. I will forge with you the foundations of virality to put them into practice. And try until we find the key. Because the main factor, both for creating viral content and for life, is to be consistent.

Let’s get started!

What is Meant by Viral Content

Viral content is that which spreads quickly among a large number of users. Time is the other element that defines this virality, as it is content that reaches many people in a short period.

Thus, many brands and influencers seek to understand how to go viral by creating content. This way, they will reach hundreds of thousands (even millions) of people. It is about impacting a large number of users who can become followers and/or buyers.

But then, how to go viral by creating content? As I mentioned earlier, there is no magic formula. However, there are a series of factors that we will see in the next point.

Factors to Go Viral by Creating Quality Content

To create quality viral content, we must consider a series of factors that usually form part of it:

Provide Value and Help

This is essential if we seek quality content. It’s not just about reaching many people but about having those people see us as a reference and “buy” from us.

Quality content must be part of your SEO strategy and serves as a pillar for making money with our website. Therefore, when creating virality, we must try to provide something that improves the user’s experience: a message, a tutorial, a tip… that solves something for them.

For example, on our own blog, we are helping you understand how to go viral… just dropping that hint 😎

Appeal to Emotions

Another of the main factors we must consider when creating viral content is emotionality. Generally, emotional content that appeals to feelings tends to be shared much more.

It is an implicit connection in human nature. We like to share those feelings and connect them with others to show our resonance. For this reason, most viral content appeals to some emotion.

This is why content created by a Pokémon fan can reach more people than the campaigns of the brand itself. In this video I leave you, it appeals to players who connected with pocket monsters as children and who, as they grew and evolved, the Pokémon did too. The video reached millions of people and media that did not hesitate to share it:

The Sense of Humor

The user will always remember content that helps or entertains them. And the sense of humor is fundamental to achieve both. To help them distract from the hardships of daily life and to make them laugh out loud.

A large part of viral content is based on humor: memes, funny videos, epic fails, falls, outrageous news… are things that everyone ends up sharing in groups, whether digital or physical.

So, if we are looking to create viral content, starting from humor as a foundation gives us a key ingredient to ensure users share it with love. As the great Fructuoso Martínez would say:

To the love of humor

Visual and Interactive

As we are seeing, many of these examples have a very visual, attractive component. Something that can be shared at a glance and the receiving user already knows what they can find.

Therefore, if we are going to create viral content, it is important to include these types of elements: videos, graphics, slides, memes, gifs… etc.

If we add the possibility of interaction, then we are buying more tickets to achieve the coveted virality.

For example, if we shape content in which the user, through their action, obtains a different result, we will provoke the desire to share it. It’s their result, and they show it to their circle of friends and followers.

In turn, they will also want to check what they get and share it as a demonstration of their unique personality or character. The typical “discover your superhero name according to your initials” has a lot of pull.

Digestible, in Simple Parts

In the digital age we are living in, viral content will be that which can be shared easily, understood in different corners of the world, and does not require too much explanation.

What we provide, in this case, must be content that does not require consulting different sources to decipher it. Generally, people want to make the most of their time online, even if this may mean watching a kitten open a faucet in 30 seconds.

Therefore, networks like Instagram, TikTok, or YouTube implement this type of micro-content that can reach millions of views. An example is danielfg, who, reacting to “seduction coach” in short videos, has achieved great reach, even collaborating with different brands.

Leverage Trends

This may sound obvious, but it is true. If a topic is trending and we are the first to talk about it or expand it with content that provides value and entertains, we will be at the crest of virality.

This will lead many people interested in the topic to consult our content within days. Trends, like virality, will give us a great push for as long as they last.

That said, we must remember that this is not evergreen content and we will not receive constant visits for that content. Therefore, we must take advantage of every trend in which we can provide some value if we want to continue creating viral content.

Appear in Relevant Media

Appearing in relevant media, both general and sector-specific, helps us achieve the virality we pursue.

And now the question is clear, how are we going to manage to appear in those media if we are precisely looking to go viral to be there?

Here, sponsored posts can help us. At Unancor, we facilitate that path to enhance online visibility. Through the platform, we can request this type of articles so that high-impact media link to our content.

In this way, we will be giving a good push when creating viral content. Register and start doing it in seconds.

Share and Encourage Sharing

After all, the first step to creating virality is sharing the content. Therefore, that step starts with us. Although it sounds very basic, we must share our content through our social profiles and specialized forums of which we are part.

It is also helpful to use a series of calls to action to encourage content sharing. If it is valuable content, it will be shared, but if we include that little call to action, we will enhance that action.

Throughout this article, I have gathered the main factors that explain how to go viral by creating quality content. Did you find it interesting? If so, share it on your social networks so that this article also goes viral.

See you soon!