Off Page Ranking Factors
One of the most important Off Page ranking factors is links. For example, natural backlinks, the…
Toñi Rodriguez
2 years ago
One of the most important Off Page ranking factors is links.
For example, natural backlinks, mentions of your brand even if they don't have hyperlinks, content that is shared on social networks, and other Off Page SEO signals that we will see throughout this article.
Therefore, we explain to you.. right now!, the Off Page ranking factors and how they enhance the visibility of your project.
Table of contents
What is Off Page ranking?
It is the SEO that you work outside of your website, that is, links.
It is done with the aim of improving the rankings of a page in search results, that is, improving the positioning of a website. This positively influences organic search traffic.
Why is Off Page SEO so important?
Internet is links and Google, as we know, is an index built by following links.
That is why Off Page SEO is so important, because it drives the website to improve its position in search engines.
It also improves domain authority. Since Google understands that by linking to more quality sites, this site is credible, trustworthy, and relevant in its niche.
Google does not rank content from unreliable sources, which is why obtaining quality links is so important.
According to Google, and increasingly, it takes into account the authority and relevance of websites:
Google uses links as an important factor to determine the relevance of web pages. Any link that is used to manipulate ranking in Google Search results will be considered link spam. This definition includes behaviors that manipulate both the links pointing to your site and those coming from it. Here are some examples of link spam:
-Exchanging products or services for links.
-Excessive link exchange ("link to my site and I will link to yours") or partner pages just for the sake of exchanging links.
-Links to low-quality bookmark sites or directories.
On Page SEO vs Off Page SEO
I believe that this title more than On Page SEO vs Off Page SEO we should replace "vs" with "marriage," because they are totally complementary and fundamental in a positioning strategy.
On Page SEO refers to the optimizations made on the website so that Google values us. It includes the optimization of content with keywords and search intent, creation of attractive SEO title and meta description, internal linking, structure, optimization of images...
And Off Page SEO refers to the links created outside the page, which help and enhance On Page SEO optimization.
your company's website
Although it is thought that content is the strongest signal for ranking, links are necessary when positioning in very competitive niches and markets.
So... which is more effective? The best answer is both.
Let me give you an example:
- My cousin wants to flirt with a guy who let's assume is Google (that's how ambitious she is).
- She dresses up nicely in a dress, but doesn't wear makeup (she realizes that other girls are also made up, besides being dressed)
- She hardly has any success with the guy.
- Now, on the second attempt, she wears the same dress but also puts on makeup like a red traffic light and gets eyelash extensions, an accessory that she sees no other girl has.
- Now she does catch the attention of the guy Google.
Conclusion: " Without links, there is no paradise " where the dress would be the content and the "extra long lashes" the quality links.
Do you understand it better now?
We cannot overlook the technical SEO part that also plays a very important role and has a direct impact on crawling and indexing. Factors such as loading speed, sitemap, etc.
Off Page ranking factors
Now let's see the Off Page ranking factors and how they help search engines crawl pages and understand what they are about.
Links are the main factor.
There are also other Local SEO factors so that users know that your brand exists, such as the ones we will see now.
Let's go!
Link building
We start with the most important part of Off Page ranking, which is link building (especially if they are natural) from authoritative websites, which make search engines trust our page more.
This is what Google published about obtaining links:
If you effectively promote new content, you will get interested users to discover your website more quickly.
There are several ways to safely obtain links such as the guest post technique, publishing in related and relevant media as we offer at Unancor, and publishing on other professional blogs...
Before we remind you of important aspects to consider:
- The authority of the domain, that is, the quality of the site where you want to place your link, avoid sites with "dirty pig" links.
- The referring domains they have, traffic, the percentage of dofollow and nofollow links. Try to look for projects with high scores.
- Analyzing the competition will give you an idea of where to start.
- Research to write the ideal content for the link, not the other way around. The ideal is to write the content after the analysis and not try to fit in pre-written content that makes the link look forced.
- And the theme must be similar to that of your website, so that the backlinks are natural and make sense.
Internal Linking
Although it is not considered an Off Page SEO factor, it is a good foundation to start working on it.
Sometimes a website does not rank because it has poor or simply null internal linking. Before proceeding, we want to emphasize that Link Building is of no use or very little if you do not have the interlinking well worked out.
This way, the juice or "Link Juice" is distributed across all pages and blog posts, improving positioning.
If you are just starting out and this part sounds foreign to you, the ideal is to link from the easier pages to rank to the more difficult ones.
For example: Let's suppose we have an ecommerce, we can link blog posts to each other that are related and include links to products from the online store within them. In the case of a service website, it would be the same, including the service URL in related blog posts.
Guest Post
The guest post is a way to obtain links by writing on another blog as a guest.
It involves finding a relevant site in the same theme as yours to propose writing a quality article that adds value to their audience in exchange for one or more links, according to their conditions.
With this exchange, in addition to gaining that authority through the link included in the article, which is usually "dofollow"; you will also gain something that goes far beyond SEO, which is relevance for your brand.
One of the most effective link building strategies without a doubt.
Publishing in related media
Publishing in related and relevant media is another Off Page ranking factor; since in a simple way you will have related media to publish your link.
If you get confused with this link building, from Unancor a SEO professional will accompany you throughout the process, making it much easier and saving you time.
It is not about obtaining meaningless links; this means that Google will reward those links pertinent to your site and theme.
For example, if your website is about Marketing, it not only makes no sense for a health website to link to you, but you could also earn a penalty as a gift.
your company's website
At Unancor, we work every day to offer you the best options with our Affinity tool. Improve your visibility, SEO, and online reputation by appearing in digital media.
Register for free and take a look, come on!
Brand Searches
While you work on Link building, you are making your brand known. You are increasing brand searches, which are those searches made with your brand or domain name.
For this to happen, it means that the user searching for you already knows you exist.
This is very positive in Google's eyes as it favors credibility and reputation, which is why it is considered an Off Page ranking factor.
Local SEO
Local SEO can be considered an Off Page SEO factor as local links point to your website.
A local SEO link could be said to be a geolocated backlink that confirms the relevance of a business in a specific area and sector.
You can obtain local links through the Google My Business listing and local citations.
Google Business Profile
When creating the Google My Business listing, in addition to all the data we can include, it allows you to add a link to your website. Recently, with the new "Add Update" feature, you can publish services from your website, also with backlinks.
Local Citations
Another way to build links is through citations generated in local directories related to your sector.
Citations must contain essential NAP contact data that must always match (name, address, phone). In addition to useful information to briefly describe the activity.
You can search in local directories in your area and sector.
The mentions are also a beneficial factor for local searches even if they do not have hyperlinks.
Link building at the local level helps us build credibility and trust and therefore attract geolocated traffic.
Did you know that... according to a recent study, 88% of consumers who perform a local search from mobile visit or call that store at that very moment (hubspot).
Social Networks
Social networks continue to capture 93% of all Internet traffic. Therefore, creating a profile on social networks and including your website link is another way to obtain quality links. But not only that, you can share your linked content to services or blog articles daily.
Users search on social networks, so your business must be there.
Although they are not considered a direct Off Page ranking factor, we must be present, as surely, and analyzing a bit, we will find new opportunities to connect with our audience.
In addition, of course, to work on your brand there.
Public Relations
Digital PR can be used for link building on high authority websites.
As a result, it increases the recognition of your brand, becoming a reference in the sector. And it increases your audience's trust in your judgment.
Since third-party social proof generates that trust with which potential customers can reach you. Once other sites recognize your brand as an expert, they will start sharing your content with their own audiences.
That is why we say that digital PR boosts Off Page SEO efforts.
Events, both online and offline, are regaining popularity after the Covid19 pause. These are an example of public relations that you can work on.
Podcast
Podcasts are a way to differentiate your business from the rest of the competitors, because perhaps not everyone uses this dissemination tool, that is, a competitive advantage over them.
By using this medium, you will gain new audiences and gain visibility while sharing knowledge. And those who know well about these benefits are my colleagues at Unancor who make a very nice NOTISEO podcast, adding value every week.
For proof, this video.
Need help with your Link Building strategy?
Our team of experts is ready to help you boost your project with personalized strategies
Contact us nowConclusions
You have seen how Off Page ranking factors are more than just links. Not taking advantage of all the options will result in missed opportunities.
Working on these SEO factors will bring an increase in visibility, an increase in relevance signals, and trust towards your website and brand when third parties speak well of you. In this way, it will climb positions in search results.
We hope this content has been useful to you.
