SEO for Dental Websites

SEO positioning for dentists is important because everyone needs a dentist at some point in their life. When searching for a dental clinic on Google, the first results that appear are those that are better positioned.

If you are a dentist, you must be there, to not lose these potential clients.

Let's see how to do SEO for dental clinics and not miss these business opportunities.

What is SEO for dentists?

If SEO - Search Engine Optimization is the set of strategies that are worked on a website of a company or brand with the aim of appearing organically (without paying) in the top search results, such as: Google, Bing, Yahoo, Opera, Internet Explorer.

We can define SEO for dentists as the optimization of a dental clinic's website to improve its visibility and traffic in Internet search results.

These SEO optimizations include research on keywords and competition, creating content that addresses search intent, EEAT, quality Linkbuilding, local SEO…

Why is SEO important for dental clinics?

If your clinic is positioned in the top results, you will have more visibility and receive more traffic. And therefore, more clients. Since users tend to stay on those first pages when searching.

“75% of users who search on Google do not go beyond the first page.” Source: HubSpot.

That’s why working on SEO is so important for dentists' websites.

SEO positioning for dentists

To optimize SEO for dentists, we will focus on:

• Analyzing specific longtail keywords in the dental sector, their competition, and difficulty. For example: “dental implants,” “teeth whitening,” “invisible orthodontics.”
• Addressing the search intent regarding dental services, with informative blog content and educational material about dental treatments and health. For example: “Is it advisable to fill baby teeth?”
• Linkbuilding that increases the authority and relevance of the dental clinic's domain. Through dentist blogs and dental health media, we will obtain links to help you rank.
• EEAT: To generate “experience, knowledge, authority, and trustworthiness.”
• It is important to highlight this part of local SEO to attract local clients; since when a person searches for a dentist online, especially if it is an emergency (like a toothache), they look for the closest one. For example: “dentists in Mataró” “dentist near me.”

It will be easier for the dental professional to appear if they use appropriate local SEO tools, such as the free Google Business Profile (formerly Google My Business).

Now let’s look at all the parts.

Keyword Analysis

Keywords are terms that users search for on Google and other search engines. A keyword study reveals which keywords we will use in the SEO content strategy to start working.

By conducting a keyword research, you will obtain the terms by which your potential clients are searching for you.

For example, people searching for dentists often look for: “dentist prices,” “good dentist for children,” “dental clinic in Granada”….

These are the keywords you should use in the texts of your website and blog.

In fact, the blog is an important part of SEO for dentists, as through posts you can target thousands of keywords that will generate business for you. By writing articles in the blog, you will start to position your dental clinic in search results.

Content and Usability

Create valuable content that addresses user needs. And adapt the website for your patients to ensure they have a good experience on your page.

For example: If someone has a terrible toothache, they only need an urgent appointment, right?

The user looking for information is different as they are considering getting invisible orthodontics.

In the first case, the patient is looking for a solution, so you should make it easy for them by including calls to action with the phone number or a system to “book an appointment.

And in the second case, this search intent is addressed with blog content that explains all the information about invisible orthodontics.

Transactional keywords: main sections of the website

Informational keywords: blog content

Use clear and as non-technical language as possible. Use h2, h3 headings, …to structure the content well and make it easy to understand.

Images

Add images and videos that provide value to the user. Especially explanatory videos of all dental treatments increase the user's time spent on your blog, which helps SEO for dentists.

You should upload images at the smallest size possible so they do not lose quality and appear pixelated.

Add the Alt tag in the HTML or directly in WordPress, so that search bots can read the content of it.

Title and meta description

Make use of the title and meta description tags as they are very important for SEO. Both for the user as it is the first thing they see from your site; and for search engines, which receive information about what your page is about.

Ensure that they are clear, concise, and contain the keywords you want to rank for.

The SEO title has between 40 and 60 characters, and the meta description is longer, between 140 and 160 characters. You should include the main keyword in both.

Internal linking

The Interlinking or internal linking is essential to improve the indexing of a website, distribute the authority of the page, and help search engines better understand the context of the website.

Add relevant internal links so that Google detects that the linked content is related and provides useful information to the user.

This will translate into an improvement of user experience, a good rating from Google towards your dentist website, and therefore a better ranking.

EEAT How to generate trust in patients?

EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. In Spanish, we can translate it as Experience, Knowledge, Authority, and Trust.

To give you some context, EEAT is a factor that Google considers to evaluate the importance and relevance of a website's content in search results.

Therefore, EEAT is important for SEO as it helps position a website and for Google to rate it as “trustworthy.”

In our case of SEO for dentists, it would be to demonstrate that a dentist has experience and conveys trust and peace of mind to the user.

One way to demonstrate the dentist's experience and knowledge is to add relevant information about the professional on the website, such as name and qualifications, license number, presentations or conferences they have participated in, years of experience, medical studies…

Something that also generates a lot of trust and credibility in the dentist is to include on their website the positive reviews from users, as they will be decisive for the potential client.

Another way to demonstrate the professional's experience is by including before and after images of the intervention or treatment on the service landing page.

When we talk about EEAT for a website, we cannot overlook Link building. It is vital for the authority and reputation of a site the referral links it has to reliable sources.

Link building

Building themed links will make Google see your site as relevant to your sector. To this end, you can use our new tool MATCH by Unancor.

With which you will improve the online visibility and reputation of your dental clinic by purchasing articles in relevant media.

You will improve your authority and your link strategy in a few steps, so you won't have to waste your time or money.

Additionally, you can always request a personalized proposal, where an SEO Link builder professional will accompany you throughout the process: from project analysis to selecting the ideal anchor text for each link.

You can send the articles yourself or ask the team of specialized writers, whichever you prefer.

Importance of local SEO for dentists

As a dental health service that takes place in a physical clinic located in a specific geographical point, Local SEO gains prominence.

If you notice when searching on Google: “dentists Granada,” you will see that the Local Pack appears first, with the dental clinics closest to you, followed by the organic SEO results.

We remind you that Google's Local Pack consists of geolocalized results based on a specific query.

If you are a professional in the dental sector and have a clinic, you must optimize your Google business profile.

Google Business Profile to improve SEO for dentists

If you have a dental clinic and have not registered your business on Google, you are missing out on business opportunities.

As mentioned earlier, the Google Business Profile is a free tool that allows you to provide information about your business and receive reviews with user opinions.

You can create your profile with a Gmail account. From this link, you can access and fill in all the information: type of business, NAP (name, phone, address) hours, description, website links, photos, and videos…

And it will ask you to verify the listing via phone, SMS, email, or video; depending on the business category and geographical area.

Use relevant local keywords in the content you publish to provide useful information to the user.

Additionally, you can now include products, offers, events, services, and news in the listing that will help you differentiate yourself from the competition. In its description, you can share links to blog articles or links to your dental services, as well as calls to action (CTA - call to action).

The more complete the business profile is, the better positioned your business will be in local searches.

Get Positive Reviews from Your Clients

The reviews left by your patients are very important, as when someone searches for a dental clinic, these opinions are decisive for the client to choose your clinic over another dentist.

These testimonials help you acquire new clients, generate trust and contribute to the good reputation of your dental clinic.

Ask your clients to leave you a review of their experience, as they are considered a local SEO ranking factor. As proof, businesses with a high rating in their reviews have better positioning.

You must respond to all comments, even negative ones; with a neutral response, you can invite them to visit the dental clinic and resolve any issues.

Reviews can highlight everything from the overall quality of the appointment, wait times, the attention of the dentist and auxiliary staff, the atmosphere and cleanliness of the clinic, to the treatment of children…

Here are some interesting facts:

– 98% of consumers searching for local businesses read online reviews.

– 86% of consumers say that reviews are the most important factor when choosing a business.

Local Directories

Another way to work on local SEO is to add your dental clinic to local business directories, such as Chambers of Commerce and Business Associations.

There are other themed directories where you should register and create a profile for your clinic or as a dentist professional. Some of them are: masquemedicos.com, topdoctors.es, doctoralia.com, among others.

You can also investigate which directories your competition is in to assess whether to add your business. To do this, all you need to do is type your competitor's name into Google, and it will show you where they are registered.

Also take advantage of social networks like LinkedIn to create a professional account and promote your content and services.

Local Citations

Local citations are online mentions of your business, with or without a link to your website.

They are usually accompanied by the name, address, and phone number, also known as NAP (Name, Address, and Phone).

For example; when a local newspaper or source mentions you, that is a local citation.

They are important for Local SEO, as they give your business geographical relevance and generate credibility and trust in the eyes of the user.

Having high-quality citations helps your business rank in local Google searches.

Take advantage of Google's autocomplete feature

It is a feature of Google Search that completes searches when you start typing. The result depends partly on your location and offers you useful long tail keywords for your business.

For example: When searching for dentists in Granada for…

You see:

– for children

– for elderly people

– for people without resources…

So, to find relevant keywords, start typing keywords related to your business. And let the autocomplete feature do the rest. Don’t miss out!

SEO Metrics

You should consider some metrics of the SEO strategy for dentists, as otherwise, you won’t know if it has been effective or not. For this, you can use AI tools for SEO.

And of course, Google Search Console, which tells you the errors your website has.

Keep in mind the organic traffic of the website and keywords it has positioned.

When we talk about metrics, we also refer to that more technical part of SEO. For example, factors like the loading speed of a website should be among the optimal values for Google to rate it better and for the user not to leave.

Between 25%-35% of users leave a page if it does not load before 1.5 seconds, which is the optimal average time Google estimates for a page to load. Although an acceptable loading speed would be around 2-3 seconds.

Conclusions

Working on SEO for dentists with valuable content, supported by Link building strategies and a good base of Local SEO, will help you improve the visibility of your clinic and attract more potential clients who will become patients.

We hope this article has provided you with knowledge, and if you think we have left something unmentioned, let us know in the comments.

Thank you for reading!