Top 20 Link Building Tools

To position your website, a good link building strategy is necessary as it will improve the visibility of your project, traffic, authority, and credibility of your domain.

To make this task easier, you have very practical tools, as without them, you would have to do it manually and waste a lot of time.

In this article, you will learn about the best link building tools that can help you in your link building strategy.

Let's get started!

Table of contents

Link Building Tools

According to their function, we can divide them into tools for building Backlinks and purchasing quality links, and link building tools for Analysis and Monitoring.

Unancor

Unancor is one of the best link building tools you can use (not just because we say so) and here's why:

– Thanks to our Affinity tool, you can choose the media that interests you the most. Depending on the degree of affinity (unlike normal link marketplaces or catalogs), you have the most suitable media for your project.

– It is very easy to use and allows you to publish articles in quality digital media.

– We are continuously adding new media to provide you with the best link building service.

– You will have data such as DR, traffic, number of keywords..

– You can easily and effectively purchase a good link starting from €25 in our database of relevant media from various countries as well as local links. You just need to register on our Unancor platform, choose the most relevant media, and the rest is to take your business website to a visibility and reputation “God level resurrecting”.

– If you need help before deciding to purchase articles, you have the option of a custom proposal, where we accompany you throughout the process so you don’t waste your time or money.

– Additionally, we can write the articles for you if you prefer.

Easy, right? Come and try it!

You can also sell the links from your website, for which you will need to register as an “editor” and add your website, completing the information:

Your media URL, country and language, themes and categories, number of allowed links and type (Dofollow, Nofollow, or Sponsored). The price you want for your link and you will be ready to receive orders and make money selling sponsored posts.

LinkAffinity

Link Affinity is one of the link building tools you should consider. It has the particularity of calculating the semantic affinity between media and clients so that backlinks are as natural and relevant as possible.

It allows you to search and monitor quality links for your website effectively and enables you to purchase them.

Additionally, the tool allows integration with other tools like Majestic to increase its effectiveness.

It has a free version and the prices are: Affinity Lite (€69/month), Affinity (€155/month), and

Affinity Pro (€369/month).

It allows you to export data to CSV or Excel and PDF, which is very useful for managing metrics.

Publisuites

Publisuites is a marketplace for buying sponsored links. It is a platform for working on content marketing, aimed at both advertisers and publishers.

This means you can buy a link or if you have a themed blog, you can also sell your own links and make money with your website.

You can also buy and sell sponsored tweets.

Growwer

Growwer is a link platform that connects media with companies that want to hire a link or sponsored article to boost their visibility.

They analyze the most impactful media for your business and have a support manager to help you with any questions you may have.

Recently, they developed a Google Chrome extension that tells you if the link is on Growwer from your browser.

If you also want to make money, you can register your media or blogs so that our users can find you.

Leolytics

Leolytics is a platform where you can get quality links to your website. Naturally, you can buy links in national and international digital media.

It has filters that will help you segment your search based on SEO metrics, such as authority, traffic, and referring domains.

When you choose the media where you want to publish your link, you just need to complete a simple form with all the data and place your order.

Te Blogueo

Te Blogueo is one of the easiest link building tools to use. It serves to connect advertisers with websites through links in sponsored articles.

With the aim of improving positioning and thus increasing traffic to your website, as well as online notoriety and reputation.

Prensalink

It is a platform that offers link services from newspapers and online media with the aim of increasing the popularity of the websites that hire their services.

They work to make link building not sound foreign to you and offer an agile customer service with job deliveries in less than 48 hours.

Link Building Analytics Tools

These link building tools will allow you to research and analyze your backlinks and the links of the competition, among other functions that we will see next.

Ahrefs

Ahrefs is one of the most powerful SEO tools. It provides information about the Backlinks (incoming links) pointing to your web domain and the incoming links of your competition.

You will find the data in the Pages tab, selecting the “Best by links” option.

In a first analysis panel, it tells you the domain authority (DR), the number of referring domains.

And if you click on the “Backlinks” option, it offers detailed information about the link profile of your website, the pages where these links are located, the estimated traffic of the same, the type of link (dofollow or nofollow), broken links, the anchor text of the link …

It also offers a complete SEO analysis, not only of Off Page SEO factors but also On Page SEO (keyword analysis, traffic, content study, ….) and data on paid search.

You can export the data in PDF and CSV and filter by the data that interests you.

It allows you to audit and optimize your website. And the backlinks index is updated with new data every 15 minutes, as you can see, one of the best link building tools you can use.

It is a paid tool, but you can try the free version: the “backlink checker”. There is also the free option: Ahrefs Webmaster Tools with which you can know, for example, the link profile of your websites.

And the price is €89/month for the “Lite” plan and €179/month for the “Standard” plan. You have the option of an annual subscription with a discount of 2 months free.

SEMrush

Semrush is an SEO tool, but in this case, we will focus on its link building functions.

It offers a complete analysis of the backlinks of your website and those of your competition for link creation, allowing you to investigate where the links come from. 

It has a toxic links report that you should use with caution; sometimes SEMrush considers links that may not be toxic for you and your website. Use it carefully and review the links with Search Console before deleting them.

In the dashboard, the referring domains of the domain in question appear along with the number of backlinks coming from other domains. Use the “Backlink Gap” option to compare your own link profile with that of your competitors.

Thus, you can find link building opportunities to improve the positioning of your online business.

It has a free version and there are several pricing tiers depending on what it includes:

– Pro ($99.95/month),

– Guru ($199.95/month)

– Business ($399.95/month)

Majestic SEO

Majestic SEO is a tool specialized in backlink analysis. It offers one of the largest databases with metrics of quality links, being known for this. 

You should take a look because it stands out for the comprehensive metrics it offers; in addition to data such as DA, referring domains, and competitor links, it offers:

– “Trust Flow” which is a feature that reveals the trust recommendations that the website in question has.

-And another feature is “Citation Flow” which measures the number of mentions.

It is also possible to evaluate the quality of your backlink profile and that of your competitors.

It is a very useful tool when working on link building with which you can create a complete report with all the data.

Although it is paid, it has a free version.

Here are the prices: Lite (€46.99/month), Pro (€94.99/month).

Moz Link Explorer

It is one of the longest-standing link building tools (since it emerged in 2004) but no less effective. Moz Link Explorer provides a thorough analysis of backlinks, both the quality and quantity of links pointing to a website.

It offers various metrics, such as Domain Authority (DA) and Page Authority (PA), which can help you assess the strength of your link profile.

Additionally, Moz Link Explorer allows you to explore the backlinks of your competitors and discover potential link building opportunities.

It can detect backlinks along with the anchor text that has been used to create the link.

And it is paid, but has a free version.

Scrapebox

ScrapeBox is an SEO and marketing tool with which you can scrape (track, collect) URLs quickly to obtain information from the Internet. It is not a Black Hat SEO tool as some think, but rather an automation tool.

With it, you can also collect keyword lists, research competitors, perform site audits, download videos, export emails, create RSS feeds, among other functions.

One-time payment of $97.

Wholinks.me

It is a very new link monitoring tool that appeared recently. As its own homepage describes: “like lifeguards but for links”. 

It is very easy to use and provides you with a report of the links you have lost so you can recover them; which takes a lot of work, time, and money to acquire. 

It also offers detection of new links.

It has a free trial version and the Premium version is highly recommended for larger projects. 

Google Search

Google itself has search commands that can provide you with a lot of useful information for link building.

And see, for example, what links you can capture for your website.

To find these pages according to your interests, you can search for pages that have a specific word in the title with the command: intitle: “keyword”.

For example: intitle: “marketing agency barcelona”

This command shows the contents that have the keyword in the Title tag.

Once you have obtained the desired results, you can collect all the URLs that appear with the Scrapebox tool from the previous points.

Google Search Console

Although it is known as a tool for website developers, Google Search Console can also assist in link building.

This free tool provides valuable information about your website's performance on search results pages (SERP).

It helps you identify potential link and indexing issues and allows you to submit sitemaps. Disavow toxic backlinks and generally monitor the health of your website.

Google Alerts

Google Alerts searches for all content related to the keyword or term that the user has initially defined.

It is a very useful free tool for generating links, as when you set it up with a keyword, it notifies you via email about mentions related to the keyword in question. This way, you can check the links and see if they are of interest for your website.

For example: Imagine you have set up alerts with your business name. If another website or media mentions you, there you have a link building opportunity.

Link Building Tools for Prospecting and Outreach

With these tools, you can easily find relevant sites to link to your content.

Pitchbox

Pitchbox is another relationship management tool for link building. It allows you to find prospects (link opportunities) and perform follow-ups.

It also provides email automation and relationship management functions, making your link building campaign more efficient.

It stands out for offering very comprehensive reports.

BuzzSumo

BuzzSumo is software that allows you to identify the most popular and shared topics on Google and social media.

It also allows you to monitor mentions of your website or your brand.

Another function it offers is that you can enter the URL of your webpage and analyze the quality of your links and content and that of your competitors.

Hunter.io

Hunter.io is an essential tool for prospecting and reaching potential link building opportunities.

It helps you find email addresses associated with domains, saving you time and effort.

With Hunter.io, you can locate the contact information of webmasters, bloggers, and industry influencers, facilitating the chances of acquiring quality backlinks.

AI-Powered Link Building Tools

We can say that AI has come to stay and is useful for helping SEOs streamline link building processes. For example, the AI link building tool - Link Whisper.

Link Whisper

Link Whisper (plugin) is a link building tool that helps with the internal linking of a website, using AI (artificial intelligence).

Link Whisper has an automatic suggestion feature; directly in the WordPress editor while you write an article, it suggests internal links from your website. For example, for an article, from which articles on your site you could link it.

It can also edit or remove any broken links. It is quite comprehensive and offers reports on internal links.

You can try the tool for free by installing the plugin on your WordPress, but obviously, the Premium version is more complete.

Conclusion:

As you have seen, there are link building tools that make your task easier.

If you use them in your project, you will achieve an authoritative link profile. And as natural as possible, which is what Google likes the most to better value our website and improve its positioning.

We hope you found our compilation useful, and if you know of any link building tool that we haven't mentioned, please leave it in the comments and we will add it.

Thank you for reading us!