Best AI Tools for Marketing
Article about AI tools for businesses, useful for managing and automating processes in your company easily.
Toñi Rodriguez
2 years ago
What AI tools are there? Thousands. It is almost impossible to know all the AI tools that exist for marketing, as new or improved ones appear every day.
How does AI help marketing?
These artificial intelligence tools make your daily tasks easier, to achieve a good marketing strategy. And no, they are not going to take your job, but if you learn to use them, they will improve it significantly.
Keep reading this article as we will explain which are the best AI tools for marketing that you should use in your company, right now!
AI Tools for Marketing
What is an AI tool for marketing?
An AI marketing tool is a software that uses artificial intelligence to automate marketing tasks.
They are used to attract visitors that convert into sales, for content marketing, to create email marketing campaigns, social media marketing, among other actions.
Buzz ai
It is an all-in-one AI-powered sales platform that allows sales teams to reach more potential customers without having a bunch of software for everything.
Combining data collection, automation, and lead management.
Buzz generates reports and metrics that allow you to see, for example, who clicked on your links and how users interact. All this information is very valuable for making decisions and achieving marketing goals.
You can schedule a demo with them and then switch to the subscription plan that best suits your business.
SurveyMonkey
SurveyMonkey is an AI software for creating surveys with responses. It generates useful information efficiently and analyzes results quickly.
For example, you can focus the survey on checking customer satisfaction with a particular product or service. Launching the survey and analyzing the results will give you a lot of valuable information for your business's marketing strategy.
Another example would be conducting a market research to not fall behind the competition.
And so on with all the marketing ideas and actions you need.
You can choose from all the templates, A/B tests, surveys for social media, event survey templates, employee satisfaction….
It offers various plans and prices depending on whether you are an agency "team plans" or a freelancer "individual plans".
Without a doubt, one of the best AI tools you should know about.
Sembly
This tool uses AI to transcribe meetings and extract ideas.
It acts like a virtual assistant that allows you to focus on meetings and record everything (Google Meet, Zoom, Microsoft Teams) so you can later review the discussed points. It integrates with Google Calendar and Outlook.
If you use it, it will allow you to monetize your time and get the most out of your meetings.
It offers very flexible plans for teams and freelancers.
Brand24
It is a social listening AI tool. With it, you can find out what people are saying about your brand, customer opinions, positive and negative mentions on social media, blogs, reviews, podcasts….
It creates reports with which you can measure, among other factors, the reputation and awareness of your brand and digital PR.
This way, you can evaluate marketing actions and compare them with those of the competition.
ManyChat
It is an AI marketing software with which you can set up a bot in minutes without any programming. Through this chat automation, you can improve your sales and marketing on Instagram, Messenger, WhatsApp….
Monthly free trial and Pro plan for 15 dollars.
ChatGPT
ChatGPT is a language model used to generate texts through artificial intelligence. You can use these texts for blog articles, in social media posts, to create email marketing text, among others.
It is based on OpenAI's GPT-3.5 architecture and has the capability to understand and generate coherent and natural responses instantly. This allows reducing the workload to focus on more complex and personalized tasks.
For example: Suppose you manage the social media of a fashion store and need to generate content ideas for posts. You can start a conversation with ChatGPT and ask it to suggest creative ideas for social media posts:
You: "Hello, ChatGPT. Can you help me think of ideas for Instagram posts about our new autumn fashion collection?"
ChatGPT: "Sure! Here are some ideas:
-Show images of models wearing pieces from the new collection with style tips.
-Share backstage stories.
-Post polls for followers to choose their favorite pieces.
As a current fact, this news from a few days ago that we saw on Twitter reveals that ChatGPT can now search for information on the Internet in real-time. For now, only for Plus and Enterprise subscriptions.
Browsing is available for Plus and Enterprise users today, and we will soon expand it to all users. To enable it, choose Browse with Bing in the selector below GPT-4.
CopyAI
Generate original texts for your digital marketing campaigns. Ads on social media, emails, product descriptions for your online store or your clients'….
It is very easy to use, you just have to choose the type of text you want to generate, enter some data about your business, and watch as Copy.ai offers you several ideas to choose from.
You will improve your creativity and better capture the attention of your target audience.
You will save time and resources for an affordable price.
AI Tools for Brand Building
Brandmark.io
This platform is used for the creation of branding elements for a brand, product, or service.
With your brand name and some related keywords, you click on "Create" and that's it. The tool returns a variety of custom designs that you can download in different formats for social media, blogs, business cards, icons…
You can create unlimited designs for an affordable price.
Generative AI by Getty Images
Getty Images now launches an AI image generator. The Getty tool creates images and videos from text.
This AI-powered tool follows the line of other text-to-image conversion platforms like DALL-E 3 and Midjourney.
The new Getty AI tool is free of copyright restrictions, as the tool blocks possible prompts that may generate "fake" content.
You can request a free demo.
Synthesia for Video Creation with AI
It is a artificial intelligence tool for video creation. From a text, it creates a video in a few minutes thanks to AI.
With over 140 avatars and voices in more than 120 languages. And you can use it for free. Can you ask for more?
It offers predefined templates, screen recording, multimedia library, and much more.
The operation of Synthesia is very easy and intuitive. To start, you can create your own custom avatar, then choose the language and music.
Write the text you want the avatar to say in the video and wait a few minutes. And the video will be ready.
The time and resource savings are evident by automating the entire video production process.
You can use it in your marketing strategies in video tutorials, advertising, content creation for social media….
You can book a demo for free and then move on to the paid plans starting from 19.50 euros.
Podcastle
If you use podcasting in your marketing strategies, this AI tool for marketing is for you. With it, you can create high-quality audio and video by converting text into very realistic human voices.
It eliminates background noise, adds music, and converts audio files into text thanks to the audio transcription tool, in seconds.
It has a trial version and a more complete premium version with access to all the tool's features.
Beautiful AI
It is software used to generate presentations with eye-catching and persuasive content (hence the name). It has templates that you can customize without too much technical or design knowledge.
As you can see, it facilitates work and saves time, increasing productivity thanks to AI. It is a good alternative to PowerPoint and similar tools.
Starting from 12 euros per month, you can create unlimited slides and measure viewer reach.
AI Tools for Email Marketing
Email Octopus
It is an artificial intelligence tool for email marketing. It is used to send and manage emails with the goal of creating effective campaigns and reaching a wider audience.
It offers a drag-and-drop email builder, advanced analytics…
Additionally, integration with other applications allows you to automate the workflow between different platforms.
The basic free plan offers 2,500 sends per month. Paid plans range from $8 per month to $1000 per month depending on the number of monthly sends and contacts for your business.
Seventh Sense
Its main feature is that it is one of the AI tools for email marketing. It integrates with Hubspot and is a bit more affordable than the first one, making it ideal for small businesses.
It allows you to analyze your audience's habits, which will help you maximize the effectiveness of your email marketing campaigns.
Affordable price to start using it.
Getresponse
Getresponse is an automation software used to send emails and automate communication with your customers.
Well, now this tool introduces artificial intelligence to achieve better results in your email campaigns, such as increasing sales or launching a new product.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Generate more attractive subjects that achieve more openings. Create the text of your emails based on your target audience and generate the content in the desired language, so you don't have to waste time translating.
It offers templates that you can customize to your liking, which include text, image, and email subject.
Starting from 13 euros/month, you can start using it and make the most of it. You can try it for free as reflected in the video.
AI Tools for Analytics
Google Analytics 4 GA4
Google Analytics has also joined the use of artificial intelligence.
GA4, by using AI, enhances its analytical capabilities, offering companies a deeper insight into their web analytics.
GA4 can identify trends and patterns so that marketers have a deeper understanding of behavior on websites. It can also analyze historical and real-time data to identify audience segments.
Amazon Joins AI
And of course, Amazon announced a few days ago on its blog that it is also joining the use of AI tools and introducing new functionalities to improve product discovery.
This tool helps sellers to write better product descriptions that attract more attention from buyers.
Creating visual elements like product titles, bullet points, and attractive descriptions requires work for sellers.
Now with artificial intelligence, this process is simplified, thanks to the use of language models and a type of machine learning model trained to generate more complete descriptions.
Benefits of Using AI Tools for Marketing
AI tools in marketing provide numerous benefits that can enhance your marketing efforts. Here’s why you should consider incorporating these tools into your strategy:
– Agile Work:
AI can help marketers in their day-to-day activities in the face of rapid market changes, allowing for agile adjustments in campaigns.
– Strategic Decision Making:
Using artificial intelligence tools, you can optimize your marketing campaigns and analyze data; which can assist in strategic decision-making aimed at achieving better results.
– Competitive Advantage:
AI tools for marketing provide insights into trends, allowing you to identify potential opportunities; which you can leverage for your business as a competitive advantage over your competition.
– Budget Optimization:
By automating tasks such as social media posts and content creation, artificial intelligence software can save you time and resources; optimizing your marketing budget. This way, your team can focus on more complex and specific tasks.
Need help with your Link Building strategy?
Our team of experts is ready to help you boost your project with personalized strategies
Contact us nowConclusions:
AI tools for marketing have arrived and seem to be here to stay. As you can see, those that originally do not use artificial intelligence are joining the "boom".
And they facilitate digital marketing tasks, from process automation to content creation and social media management, you can choose the one that best fits your business.
Do you think we have left out any AI tools?
We look forward to your comments!
