Case Study 1 – Positioning with Unancor

Any SEO knows that a link in a digital medium is fantastic. It has everything a good link should have: it is contextual, comes from a very good domain, has great metrics, is very exclusive, and provides you with traffic. However, any respectable SEO also wants proof. Today we bring it: Welcome to the first Unancor case study.

The Unancor team had already tried this type of linkbuilding strategy before starting the project. We knew it was successful and that it worked. That’s why we decided to launch this platform. But, it is evident that we are not an objective voice. For this reason, we proposed to one of our users if they would like to participate in this first case.

From here, we want to publicly thank this user, whom we will call Pau to maintain anonymity, for providing us with all this data. Thanks to him, we can demonstrate what results we obtain after using Unancor. We must emphasize that we have only been online for three weeks, so the effect of any article published with us is almost immediate. But enough talk and let’s get to the facts.

Let’s take a brief look at a website, whose address or niche we will not reveal for obvious reasons, and how it has changed with the use of Unancor. Additionally, we thank Pau for providing some comments about our platform directed to any user. Again, we appreciate all his free contribution (the transfer has not yet arrived). Thank you, champ!

His testimony starts like this…

Unancor asked me to leave a testimonial and this is the result. I thought about it twice because on one hand, I want the platform to grow to create more groups, but on the other hand, I don’t want my competition to be too aware of this… 🙂

And we continue…

“To show how happy I am with the service, I share some real examples resulting from the links via Unancor. By the way, I use ProRankTracker as a tool to track my keywords.”

“This keyword is one that doesn’t have many visits, but it is very competitive. It is very commercial, so if there are visits, the conversion is very high. Users have a very high purchase intent.”

“With a small branding link, I increased a position in a few days.”

Without a doubt, the change may not seem too spectacular, but we know how difficult it is to climb these positions when you are already in the TOP3.

“With a slightly more powerful daily, I climbed out of the dead zone in another fairly followed commercial keyword. And, as you can see, it has stabilized (the 0 in gray indicates that it didn’t move yesterday), which suggests that this is not the typical Google dance.”

“This last keyword is competed by stronger brands like Decathlon, among others, and most have already fallen behind me on the first page.”

“High-volume keywords also move with these links.”

“Finally, for those wondering how these links influence visits, let’s review my Analytics:

• Only one link is noticeable. In this case, visits skyrocketed for two days.

• This high spike occurs not only because it is positioned on Google, but also because the dailies have many monthly visits and users read the articles and enter the web. Although I aim to position these articles, it never hurts to have a bit more traffic.

• We can see that visits are stabilized at a much higher level than the previous week, before placing the link.”

As you can see, links are very effective and produce short-term results. This is just the first case study in our early days of use, and we hope there will be many more.

Before finishing, we would like to contribute several comments that Pau made for all users and that we found very convenient:

About the link juice…

“Some users worry about sharing links in an article for link juice. In my opinion, unless it is a huge list of sites, it is not a topic that worries me. More than anything because this juice would theoretically escape through the internal links of the page (menus, sidebars, etc.), so worrying about this is not worth it.”

About the nature of links…

“In my opinion, links like those formed with Unancor are the most natural that can appear. It is the closest thing to a real article created by a journalist without sponsorship. It is about informing and amplifying information, which is what Google wants (or so it seems). So, I think it is the healthiest thing to invest in right now.”

About sharing articles…

“You share links of the same theme, but of the many I have bought, I have not yet encountered any that were direct competition for me. And if this hasn’t happened yet, in the near future, when there are more users, the possibilities would still be lower.”

And now, do you still have doubts? Try Unancor for yourself and check the results. What are you waiting for? For the competition to do it?

Stay tuned, we will continue to publish.