Success Story: How to Rank a Website with Unancor

Today, we have the pleasure of featuring a special guest: Elisa Rosado, who will share her own success story using Unancor. Do you want to know how to rank a website for some of the most competitive keywords? Elisa will teach you step by step! But before we begin, let's get to know her a little better.

Elisa Rosado: Economist turned marketer. Copywriter and SEM Manager at NeoAttack Agency. A curious mind, especially in the world of marketing, Social Media, PPC, and DIY. Galician to the core.

Nowadays, almost all physical companies have their representation on the internet; we also find companies that operate solely online or professionals who carry out their tasks only in a digital manner. Standing out in the ocean of the internet is necessary to enjoy the visibility needed to represent a buying option for users or to gain popularity on social networks. Regardless of the business or sector, the positioning of a website will be essential in determining the degree of success the company will have.

How to Be First on Google?

To achieve the desired visibility in all digital projects, significant efforts must be focused on working on web positioning. In this regard, the best approach is to carefully select the most relevant keywords and gradually position them instead of solely focusing on ranking the main page of the website.

This does not mean that the homepage should be neglected; not at all, these are complementary steps, but in terms of seeking transactional results, other tabs such as services or specific blog articles activated by certain keywords may be more effective. This should be the core of the strategy study that will be carried out: defining what interests to enhance and the structured way to achieve it.

The reality is that being first on Google is not easy, but it is not impossible either. Through consistent work following a coherent strategy, improvements in the search engine results page will begin to be seen.

How We Improved Our Web Positioning in Search Engines

As we will see later, it is important to be selective when choosing the links that point to our page, which is why a link-building strategy must be outlined; obtaining meaningless links is of no use. It is about selecting the methods that interest us to obtain links, which pages we want to direct them to, and deciding what anchor text they can carry, as long as this can be chosen.

In the case of our agency's website, we opted to select the keyword "Online Marketing Agency" to work on it in the homepage and highlight our SEO positioning in search engines. The truth is that, although it may seem brief here, it has been a laborious task that showed its fruits after some time because in the end, you have to surpass those who have been ranked for this word for years. The steps we have followed to improve our positioning on the Internet are what we will see next.

Optimization of On-Page SEO Factors

Although incoming links to a webpage are part of Off-Page SEO, it is very relevant to have On-Page factors perfectly optimized so that those links are as effective as possible and do not fall on deaf ears. What good would it do to have a robust roof made of quality material if the foundations are poor and weak?

The On-Page optimization of a webpage allows for a clearer and simpler web structure that will facilitate the movements of Google crawlers when they come to visit us through external links. The composition of URLs should also be concise and brief, without symbols or numbers; they should be as user-friendly as possible.

Identifying potential 404 errors is essential to provide the best possible user experience. These 404 error pages result from non-existent pages and significantly harm On-Page SEO. Thanks to various tools available in the market, such as 'Screaming Frog', they can be easily located for correction.

Determining the keywords of interest is crucial to clearly communicate to the search engine what our page is about, thus ensuring correct indexing in the appropriate category. This will solidly support the link-building strategy concerning the choice of anchor text, which should not be taken lightly.

These anchor texts on third-party pages have a significant impact on improving Google ranking based on specific terms of interest. Another aspect of this analysis is that it allows us to avoid falling into Google penalties resulting from a loss of naturalness. It is about seeking words that interest us while always maintaining a certain balance by varying between brand words, domain words (especially at the beginning for greater naturalness), and, in our case, we prefer to use keyword anchors, but almost always as long-tail because we will achieve higher positions sooner with these terms. This will drive traffic, and from Google's perspective, it will be more natural than using the main keyword 30 times in a row without any complementary anchors.

Since we started this strategy, the anchor text we primarily worked on was "online marketing agency", but it was combined with others with semantic similarities such as: 'NeoAttack Agency', 'neoattack.com', or 'neoattack', as seen in the previous image.

The actions to improve On-Page SEO are much more numerous and complex; here we have seen those that have directly affected our link-building strategy. For more detailed information, you can consult this comprehensive SEO positioning guide on Google. These optimization tasks on the On-Page part of a website will facilitate Google's work, and it will reward us by improving our positioning on the internet.

Choosing the Receiving Page for Links

Depending on the keywords we want to rank in the search engine, the destination page for third-party links will vary. In the case we are discussing in this article, we have positioned our homepage for 'online marketing agency', a very generic and complicated keyword.

To determine which other pages we wanted to position and with which keywords, we used tools like SemRush, where various filters can be applied to identify which ones, despite not performing poorly in the ranking, could be given a significant boost to rise solidly to good positions. At the same time, we also identified which words we wanted to position as services of our agency and which could be positioned, for example, as blog articles.

In this part, it is very important to have these concepts clear and to know well what strategy we are going to follow because we must avoid duplicating search intentions to avoid penalties.

This does not mean that you cannot target the same keyword from a post and a service, but you should do so with different search intentions (for example, one with a transactional intention and another with an informational intention) to avoid falling into such penalties.

Competitor Analysis

In any type of strategy, one always keeps an eye on the competition; working on internet positioning is no exception. In the sector, there are numerous tools that allow us to know both the links that other websites have and the keywords they have ranked best.

What are those competing pages doing to rank the same keyword that interests me? What we did was analyze the quality of those links pointing to those portals and the possibility we had of replicating them for our website. When determining whether a link was beneficial for us, we relied on certain tools like ahrefs, which show important characteristics such as the origin of the domains, the number of outgoing links they have, or the level of spam they present. To position a website, links are essential, but quality should always take precedence over quantity. Not all links are valuable; they can end up being more harmful than beneficial.

Even if we find interesting links, they cannot always be replicated, either because they are inaccessible, because they bring a loss of naturalness by not corresponding to our theme, because they do not fit into our link-building strategy, or they may also be paid links and our strategy seeks to have zero costs.

For example, in the previous screenshot from ahrefs, we can see that there are different types of links:

Non-replicable:

• Laempresadelimpieza.com: A link in the footer because we designed the website.
• Fontaneroexpress.com: A link in the footer because we designed the website.

Replicable:

• Galiciadigital: This is a replicable link because we purchased it at Unancor.
• El Mundo: This is a replicable link that we purchased at Unancor.

Enhancing Networking

Building relationships with professionals in the industry is always beneficial. Sharing experiences broadens one's perspective on a particular topic by understanding another professional's approach. It is a mutually enriching relationship from which much can be learned, and it can also yield some incoming links.

One way to meet colleagues in the industry has been through exporting contacts from LinkedIn, for example, and we proposed to them, through mass email sending, the possibility of starting a collaboration. The truth is that this technique has not been entirely effective on a large scale, but we have managed to meet great professionals with whom we have built relationships.

In our case, we have collaborated with numerous blogs on topics similar to ours. Due to the diverse portfolio of clients we have, our team masters a wide range of topics, allowing us to collaborate as guest authors on various portals. These guest posts have been crafted with the utmost care as they serve as our business card on third-party portals, and we aim to provide the same quality content as if we were working on our own blog.

Each portal has its requirements for guest authors; some allow links, others do not, and some only in the author profile... These links will be very beneficial for positioning our website, but what is truly valuable is that we have been able to reach an audience that we might never have reached otherwise. By introducing ourselves with content that adds value, is interesting, and answers questions, the chances of being linked by other portals increase. That is the best way to obtain links naturally.

Purchase of Quality Links

It is quite challenging to achieve good positioning results in the medium term without some form of investment. The components of the link-building strategy for ranking a website that we have seen so far have effects, yes, but to see them, time must pass, and many hours of work must be dedicated. It is not just about the time spent writing articles; it also involves establishing the necessary communications to obtain links and collaborations.

In the case of our agency, we have opted to improve search engine positioning and support our work with Unancor. At Unancor, we have found a reliable platform that offers a wide variety of links and options to acquire them. In the case of newspaper links, we can also say that they are the most reliable and least penalizable available.

As the icing on the cake, the price is quite competitive, and their platform allows you to join groups with other buyers in case you do not want to purchase all 4 links from the post. This is one of the SEO tricks that will help you save time and improve your internet positioning to reach the top with high reliability.

Not following a strategy when purchasing links can be detrimental in the eyes of Google. There are cases of websites that have been penalized for buying links indiscriminately and en masse. In our agency, we have made purchases at Unancor gradually and always on reliable media portals with proven reputations. Obtaining links from authoritative media has a double benefit; in addition to acquiring the necessary link juice for your website to rank, it also provides more visibility. This means that users who otherwise would not have done so end up visiting your website, reflecting an increase in referred traffic.

Another positive factor that led us to include Unancor in our positioning strategy is the quality of the content they offer; they have a team of writers who create professional articles from an objective and realistic perspective, rather than the typical sponsored post that glorifies the client. We have opted for articles closely related to our topic that feature careful writing; we are not dealing with a portal that helps improve search engine positioning through texts crafted by a robot.

To improve the positioning of our website, we have utilized both options proposed by the platform:

On one hand, you can choose a single article with up to four links. I suppose it is unnecessary to clarify that using all 4 links to link to the same site is foolish, as the transfer of link juice would be minimal. The norm, and what we have implemented, is to include 4 different links, preferably with different destination domains to maximize the link-building strategy.

In this way, in addition to improving our own website, our partners' sites have also benefited, as different projects can be enhanced simultaneously, as long as the topics allow it. Mixing a link from online marketing with one from a cleaning company and one from a toy store is not the most natural for Google positioning.

The other method involves forming a group for the same article. The platform allows sharing those 4 links from an article with others interested in a particular topic. The content is shared, and each person assumes the proportional cost of their link.

In the Unancor interface, the groups that are already open are displayed, along with the number of available spots, the topic, and the medium where the publication will take place. If nothing fits what you are looking for, you can create a new group and wait for it to fill up as interested people appear. We have also used this option when the strategy involved incurring a lower cost to obtain a link from a publication framed within a page with very good metrics.

From the 'Projects' tab, we were able to group the link data to view the chosen strategy quickly and orderly. This has been very useful to avoid mistakes and to clearly understand which links have been published to position a website and from where.

Conclusion on Our Website Positioning Case

Within our Google web positioning strategy, we have dedicated a lot of time to enhancing the various steps we have seen throughout the article. The links from Unancor have helped us position the keyword we were interested in on the first page. Despite the additional effort we have put in, the support from these links in positioning the page has been more than notable.

As advice for those considering this type of strategy, we will say that it is very relevant to outline it well from the beginning and to know which links are beneficial and where they should point.