How to Create a Media Kit in 2022: 10 Essential Elements

You want to promote your digital project. You have a website with which you want to attract advertisers. You need to earn advertising income on your page or blog. For all these objectives, there is a necessary resource: the Media Kit.

Wait… do you not have a clear idea of what a Media Kit is? Do you have doubts about how having one can help you? Do you want to know how to create a proper Media Kit? Then you have landed in the right place.

In this post, I will tell you what a Media Kit is, what it is for, and how to make one adapted to current needs.

Let’s get started!

What is a Media Kit and Why Should I Have One?

A Media Kit is a promotional and informational material for your digital project. Generally, it is usually a page within your website or a downloadable PDF file. Although these two are the most common formats, there are different ways to deliver a Media Kit to your target, depending on the sector you are in (YouTube videos, interactive pages, animated presentations…).

Also known as a Press Kit, we are talking about a kind of presentation letter for your project, a way to promote it and sell it to potential sponsors and advertisers. This way, they will know your basic data, the main reasons to collaborate with your project, the prices, and the ways they can collaborate.

If your intention is to establish these types of commercial relationships, it is vital to have a complete and updated Media Kit. This way, any interested advertiser will locate, in seconds, the reasons and ways to collaborate with you.

How to Create a Media Kit? 10 Elements That Must Be Included

Next, I will present 10 elements that must appear in your Media Kit. With them, you ensure having a complete promotional letter that provides the answers advertisers need. Your Media Kit should include:

1. General Description of Your Project

In this section of the Media Kit, you provide the basic information about your website/blog/project. Indicate the name, logo, website, and contact. It is very important to highlight the contact information, as it is the main reason for having a Media Kit.

Include a brief introductory description of your brand, that first impression they will find as soon as they land on your Media Kit. This can determine the decision to collaborate or not with you, so take care in crafting it.

2. Mission, Vision, and Values

A classic in any respectable Media Kit. Explain what you do, what the objectives of your project are, and what philosophy defines your day-to-day operations to achieve them.

Remember that, according to the values that define your project and the mission you set when creating it, you will attract a different type of collaboration. Those advertisers or sponsors who align with your values will be the ones who are more likely to contact you.

3. Market and Audience You Target

In this section, you should state who your main target is, who you are addressing, and in which sector you operate. Obviously, if you have a niche website for sports equipment, for example, your audience will be more aligned with sports clothing brands, professional clubs…etc.

It is very important to specify which audience your project impacts. If you have specific data that narrows it down, even better. This will give advertisers a clear idea when considering your project for collaboration.

4. Data and Impact of Your Project

Here, get straight to the point. If your project has an impressive number of website visits, show it. If you have conducted successful lead generation actions, show the numbers you have achieved. As I mentioned, present what is of interest to advertisers in your sector.

In this section, also show your impact on social media. All those “achievements” in the world of Social Media are of great interest, as they usually signify a community creation that is attentive to what you do.

5. Your Value Proposition

You have shown your mission, the sector you operate in, and your numbers, but… what makes you different? Why should a brand collaborate with you and not with your competitor? To answer these questions, you must present your value proposition.

This is where you should highlight everything that makes you special, that service you offer that others don’t, that unique way of communicating…etc. It’s not necessary to elaborate too much, but to clearly state why your project is unique.

6. Real Showcase of Your Success

If you have success stories or achievements obtained thanks to your project, this is the space to showcase them. Here you can present other collaborations or agreements that have resulted positively for the brands that have collaborated with you.

By presenting your success stories, you will attract advertisers from the same sector with a demonstration of trust of this caliber.

7. Show Your Rates and Prices

Whether you offer one-off actions or long-term sponsorships, your Media Kit must contain the information on each of the prices.

Present it in a simple and visual way. This way, any advertiser can get an idea of what they can hire and at what price. If there are exceptions or special variants, you can invite them to contact you for specific details.

8. CTA or Call to Action

It is important to finish with a phrase that encourages contact. Make it as clear as possible and close everything presented for the advertiser.

Here, you can also emphasize your contact details so they remember how to request this collaboration.

9. Care for Design and Format

Try to follow an aesthetic line that fits your sector and the values you want to convey to the public.

It is advisable to use photographs and some impactful diagrams or graphs. Don’t fill most of the Media Kit with text that could bore the advertiser. It’s about making an impact and convincing at a glance.

Regarding the format, as we mentioned earlier, there are different alternatives. The non-editable PDF is the most common, as it allows you to present a proposal professionally without it being manipulated.

10. Never Forget to Update

Over time, your rates or collaboration services may change. Don’t forget to edit it in your Media Kit as well. This way, you will maintain an update that will prevent misunderstandings.

But, How Do I Design a Media Kit?

Having the 10 keys to create a Media Kit, you might be wondering how you can create a really attractive design

Let me tell you that you don’t need to be a design artist to achieve truly professional results with your Press Kit.

You can use pre-designed and editable templates, like those you find on Canva, to design your own Media Kit.

If you handle programs like Adobe Illustrator, you can also create your own Media Kit templates from scratch, achieving much more personalized results.

Examples of Media Kits

Now we need to look at some specific examples. Graphic samples of what a Media Kit entails and the different designs we can find. Here, I have gathered only a few from different sectors, but the variety is immense. By giving it your touch and applying the values of your project, you will have a unique Press Kit.

One of the first examples I can mention is Hobby Consolas. This media outlet specialized in the world of video games has a clear, concise Media Kit that shows we are dealing with the reference media in Spain within the sector. They opt for a closed PDF that we can view and download.

We can also look at what prestigious Forbes does. In their online Press Kit, they present the most relevant data, allowing you to flip through the pages interactively. It’s a more extensive Media Kit than usual, but everything Forbes covers justifies that length.

Finally, I leave you with the example of a giant in the entrepreneurship and finance sector like Entrepreneur, where they disclose all their headquarters and collaboration possibilities in a complete and simple Media Kit.

On the Adobe website, you can also find different examples and press kit templates that you can use to create your own.

On the other hand, Pinterest has a wide range of press kit templates that can help you create designs like the examples I just presented.

The Importance of Having a Media Kit

Now that you know how to create a Media Kit and the elements it should contain, you can get to work.

Remember that a Media Kit will serve to inform interested advertisers about everything you can offer, how they can contact you, and what prices those collaborations have.

Additionally, it adds a level of professionalism, indicating that you are a reference in the sector and that there are advertisers interested in you showing that information.

So, all that’s left is to start. If this article has been helpful, share it on your social media so that other users know how to create a Media Kit.

See you in the next post!