How to Get Links to My Website?

The question that gives this title its name is really common among all those who own one or more web projects. And when it comes to ranking on Google, link building plays an important role. Links must be of quality and relevant, coming from reputable websites, not SPAM… etc.

For this reason, it is likely that you have come here asking yourself: how to get links to my website? And the answer is not simple nor does it consist of a magic formula. As you can imagine, it involves work and knowing certain steps that will help you achieve it.

Shall I tell you? Of course!

First of All… Why Get Links to Your Website?

Links pointing to your website from other pages, also called backlinks, create a really good context for Google.

If a page links to you in its article, the link is relevant to that topic and provides quality to the user, they will appreciate it. And Google will too.

How are we rewarded with good links? With an improvement in our ranking, which translates into greater visibility and notoriety. This will attract a larger audience, which in turn can lead to even greater positioning.

If one of our links manages to attract new users and, beyond that linked content, we provide more valuable elements, they will stay. And they may even become a prescriber of our brand.

Additionally, let’s remember that the pages that link to us can transmit some of that domain authority. It’s up to Google whether that authority is fully transferred or not, but we will be gaining a lot of points.

That said, repeat after me: the links must be of quality. Wait, wait… I think that wasn’t clear:

THE LINKS MUST BE OF QUALITY

And now your question will come back: how do I get quality links to my website? Now, let’s get to the heart of the matter.

Ways to Get Backlinks to Your Website

Once we recognize the value of obtaining quality links pointing to our website, we can move on to see some ways to do it. Among them, the following stand out:

Create Valuable Content Regularly

The fundamental pillar for other websites to link to you is creating valuable content. If you provide something that helps or entertains users, don’t doubt that it will be shared.

For this reason, set up your website’s blog if you haven’t done so yet and start creating content that is interesting within your sector. Provide the knowledge you have to respond to frequent situations that occur within your market. Give advice, create comparisons, teach how to do something specific… and you will start to be considered a reference.

This is the ideal way to get natural and quality links to your website: attract the attention of other pages in your sector and be considered a reference to link to for added value.

Link Your Website on All Your Social Profiles

For some, this may seem obvious; for others, it may seem like an unimportant detail… but it’s not. Having social media profiles gives us, in addition to the opportunity to maintain feedback with our users and followers, the option to link to our website.

And is this considered a backlink? Of course. You are linking to your website from external pages like Facebook, Instagram, LinkedIn, Twitter…etc. Additionally, Google will understand that these links are part of an online visibility context that makes up your project, viewing it positively.

Press Releases

Another classic action that can help us get links to our website is sending press releases.

If we have a new launch or update of our product, it’s ideal to make it known. Press releases usually serve this purpose, with a small text explaining those novelties.

We can create these press releases and send them to the main media covering our sector. If, in addition, we include a link to our website in them and they publish it, we will have gained a backlink from authoritative media.

However, it is true that classic press releases have lost traction in the eyes of users. They are already well aware of the nature of these types of texts and tend to overlook them as they do not consider them high-value content.

And when it comes to positioning, they do not have the same effect. After all, they end up being generic texts published practically the same (or directly the same) in all media. Additionally, the links they leave are usually nofollow, which do not benefit us in the same way as dofollow links. Remember that we have a post that discusses the differences between follow and nofollow links.

Guest Posts

The guest post or guest article is another option we can find when trying to get good links for our website. This technique consists of writing valuable content on another website that is not ours, appearing as a guest author of reference.

In this way, the other website has valuable and attractive content for its users, and we can link to our page, as long as it is agreed upon this way.

Sponsored Posts

There is another great way to get links to your website: sponsored posts and links in published articles.

The good thing about this action is that you can provide value with texts that reference your project. You move away from the classic press releases we discussed earlier that provide less and less value.

And if you request a link in an already published article, you ensure appearing in a publication that has already gained organic positioning without leaving your theme.