How to Promote a Website: 10 Key Tips

Whether you have an online business or want to boost your personal brand, a website becomes an essential element. However, it is not enough to just have one for it to work. You need to make it reach the largest possible target audience. But, how do you promote a website?

In this article, I will give you the main tips you can apply to promote your website. This way, you can work on a strategy so that your website gradually reaches more people and you can make money with it.

Let’s get started!

Tips for Promoting a Website

I don’t want to beat around the bush and will get straight to the point. Below, I present a series of tips that you can easily promote your website:

Get Blogging

The first thing a website needs to get noticed is a blog. It is the main source of content and, therefore, of attraction within a website.

So, if you don’t have a blog enabled on your website yet, don’t wait any longer to start creating valuable content that helps your target audience.

Work on SEO Thoroughly

Related to the previous point, once you have a blog, don’t start working on the content like a headless chicken. You can fill your page with content that no one will visit.

The ideal is to work on SEO, that is, the organic positioning of your website. Conduct a study of the searches made in your sector. To help you, you can use tools like Google’s Keyword Planner, Ahrefs, or SEMrush. Google Trends and the search engine’s autocomplete can also provide you with ideas.

Based on those searches, you can write solutions that provide value to users. You will gradually attract an audience and promote your website.

Use Social Media

You may have heard more than once that having profiles on social media is very important. And it really is.

Besides the engagement and the possibility of building a community around your brand, social media allows you to get links to your website that are truly valuable. This way, you can promote your content on your profiles and make your followers visit your page.

However, don’t start registering on every social media platform out there. I recommend doing a prior study of your target audience. Discover which are the main networks where they are and where they interact. These are the ones where you should enhance your profile.

Guest Posting to Reach a Wider Audience

Another great action you can take to promote a website is guest posting. This involves writing as a guest author on a page related to your sector.

This type of relationship usually benefits both parties: the host website gets valuable content that can attract more users while you get to introduce your page to its regular audience.

It’s important that all conditions for establishing this relationship are clear. You have an article about guest posting on our blog to delve deeper into the topic.

Newsletter + Email Marketing

It’s always advisable to create a newsletter with everything affecting your sector or your specific services. Generally, your target audience will always want to know the latest within their topics of interest.

If you create a newsletter that adds value, you will gain subscribers and can link to your website in it (always with context, of course).

You can also add various email marketing campaigns to capture users’ attention. If you do it in an original way and provide value, you can generate interest in visiting your website, exponentially increasing its visibility.

Participate in Specialized Forums

Although in some cases it is being undervalued, there are still specialized forums where you can build trust among users.

If you find the one that best fits your niche and provide solutions and valuable advice within that community, you will enhance your brand image and users will want to visit your website.

That said, remember not to spam under any circumstances. It’s quite annoying to constantly encounter links to a website, and in many cases, forum administrators will ban your account if they detect it.

Content in Podcast Format

The rise of podcasts continues unabated in the digital world. So, if you’re wondering how to promote a website, creating content in this format could be one of your options.

In the car, while working, during that time before going to sleep… there are many moments when people opt for audio content to entertain themselves or gain knowledge while doing other things.

Besides promoting your website, a podcast can also be a great source of income. Víctor Correal is one of the great exponents in this field, and he explains the income generated from his podcast in the video I leave below.

Digital Advertising

One of the classics when it comes to promoting a website is paid advertising. Generally, Google Ads and Facebook Ads are the most widespread.

Basically, it involves placing ads based on the searches and interests of the target audience you want to reach.

Well optimized, they can provide you with a good amount of clicks and visits. Although we must not forget that the user already knows they are accessing through an ad, which causes some rejection in certain sectors.

Traditional Advertising

You can also promote a website outside the digital world. Attract from the outside in. Although it may sound complicated, if done well, you can achieve many visits.

Creating campaigns with supports like cards or brochures, inviting them to receive a gift, enter a raffle, or see something exclusive… will encourage that audience to get to know you and visit your website.

We cannot forget that, often, real-world contact is the best key to connect with the digital world.

Sponsored Articles

Something with a broader reach and that earns a better reputation are sponsored articles. This is a way to appear in media and leading websites in your sector with valuable content.

This way, you can request these articles on important pages including a mention and a link to your website. Users from those pages will start to know you and visit you, considering you another reference in the sector.

In our article about sponsored posts, you have much more information on the subject. At Unancor, we are experts in helping you appear in relevant media and websites, so if you have more questions, you can contact us.

Do you already know how to promote a website? I hope this article has helped you. If you found it interesting, don’t forget to share it on your social media to help other users.

See you in the next post!