What is a sponsored post? Concept and tips for hiring it

Sponsored post!

If you've made it this far, it's because this concept raises questions for you. Yes, you can more or less guess where this is going, but you have questions: What is a sponsored post? How is it done? Is it beneficial for my website? Can it help me in my link building strategy? At Unancor, we will answer all these questions.

Let's get started!

Definition of a sponsored post

To understand what a sponsored post is, we must start with its definition. It is an article published in a specific medium or website in exchange for payment.

This post usually addresses a topic chosen by the person who wants to publish the article, which will always be agreed upon or accepted by the medium that will publish it.

Sponsored posts have a clear purpose: to convey authority to the linked website and achieve greater online visibility by directing to that website from another reference site.

The sponsored post is usually marked with a label as such or as "sponsored content," although it may not always appear explicitly.

Is a sponsored post beneficial for my website?

Once we are clear on what a sponsored post is, the next question is almost always the same: Is it beneficial for my website? Well, I can tell you that, whether you are the medium publishing the sponsored article or the advertiser wanting to insert your link in that medium, you will gain great benefits.

Firstly, by obtaining a link (or several) in reference media, you will convey authority to your website. This authority will help Google know that your website is a reference on the topic discussed in that article (and whose anchor text will make it even clearer). Thanks to this, you will climb the ranks in search results when users look for services or information in your sector.

On the other hand, you gain online visibility. It's true. When a reference medium or blog links to your website, it makes part of its audience aware of you and interested in what you offer. This will attract a larger audience to your niche website, for example, so take advantage of it.

And if we talk about the medium that publishes these articles, we also find benefits. What is the main one? Frankly, the economic benefit. For each sponsored post, the medium will charge an amount (which the medium itself establishes).

But this has a doubly positive effect: the medium earns money by adding more content to its website. Remember that these are articles of interest related to the medium's theme, so in addition to earning money, it continues to add topics of interest for its readers.

How is a sponsored post done?

Once we understand what a sponsored post is and what its main benefits are for advertisers, we can address how these contents are proposed.

Generally, the ideal is to find a theme that aligns with the medium in which you want to publish. This will be crucial for the medium to accept the article.

If you are in the position of the advertiser, you should consider what anchor text you will use to link to your website or landing page. This is where your SEO strategy comes into play, as ideally, you should use an anchor that is a keyword you want to promote and that Google associates with your website.

Generally, unless indicated by the medium, up to two outgoing links are accepted in sponsored articles. Choose your anchors wisely and where you will direct them (never to the exact same URL, please!).

Once you have decided on the theme, link, and anchor text, it's time to propose the sponsored post to the medium in question. You send this information along with an estimated time for its publication. If accepted, you will have your article published in that timeframe.

But wait a moment… Do I have to go medium by medium asking if they accept sponsored posts? How do I know which medium is suitable for publishing my article? Do I write them myself? Does the medium write them? I will give you all the answers and a brief step-by-step guide so you can see how easy it is to plan a sponsored article on quality websites without overthinking it.

Steps to publish your sponsored post on quality media

If you don't know where to start publishing sponsored posts or how to offer yourself as a medium to attract more advertisers, start with Unancor. We have a platform that already includes thousands of media where you can publish sponsored posts.

The steps are very simple, whether you are an advertiser or a medium:

Register on the platform

A simple step you can do from here. Create your profile and in seconds you will be able to browse all the available media where you can publish your sponsored post. You just need to transfer balance and request your article from that medium.

Don't worry about writing

At Unancor, we have a team of expert writers in different topics to create the sponsored post. You save time and ensure a quality article.

Review your article

Even though the writing team writes your article, you will have the option to review it to ensure everything is as you expected. Once confirmed, we send the article to the medium for publication.

How to choose themes for sponsored posts

You may know for sure what a sponsored post is and how to follow the simplest process to publish one, but you might not be clear on how to choose the right themes.

If you don't have an SEO specialist to help you with this task or simply want to save time and money, you can count on a Project Manager to manage your entire sponsored post strategy. This way, you ensure you reach your goals in the right manner.

Choosing a topic depends on several factors. Among the tips we can offer you are:

• That the theme fits the audience you want to reach
• That it is coherent with your website
• That it is an attractive topic to attract more clicks on your link
• That it stands out within the medium in which it is published

What is the price of a sponsored post?

There is no concrete answer to this question. Determining how much a sponsored post costs depends on several factors.

If a website has more authority, consistent and high traffic, and publishes regularly… it can always set a higher price than those websites that are not as developed.

The specialization of a medium and the quality of its articles also influence this price. Its relevance within its own sector can determine a higher or lower price compared to other metrics.

Ultimately, the price is determined by the medium itself, although it is true that on our platform we guide each website with figures that fit their metrics. You can take a look at the media we already have and check the price of sponsored posts on sites similar to yours, both to know how much to invest and to determine the price of posts on your blog.

Do you now have a clearer understanding of what a sponsored post is and how it can help you in your strategy? If so, don't forget to share this article on your social media.