SEO for Psychologists: Optimize and Attract Clients

Define the services

Another very important aspect she mentions is defining the services very well and then based on that, creating content clusters.

She states:

The main thing is to clearly define the services and based on that, create clusters. When I have worked on it, I have always worked this way and it is the most effective. For example, one of the psychologists I worked with had specialized therapy for addictions as a service. So, we have the addictions landing page and based on that, we not only explain what an addiction is, but also addictions to cocaine, gambling, sex, and all that. So, in the end, it is about working in clusters.

Create a vertical that would be the main category of addiction services, couple therapy, depression, anxiety, whatever vertical it is, and create an informational cluster in the blog.

Another thing we have worked a lot on is the type of therapy. One of the psychologists was a sexologist and another was cognitive-behavioral. In the case of cognitive-behavioral, there are many psychologists who approach the same issues from different perspectives. The school, the methodology they use, has helped us work on depression with cognitive-behavioral therapy. What differentiates this therapy from another? What does it consist of?

In summary, what she emphasizes is that the user you are targeting should be analyzed and the phases they go through to define the structure of categories and specifically address the blog content. She assures that by working this way, they have achieved good results.

SEO Keyword Analysis for Psychologists

Obviously, now doing keyword research is much easier, so we would already have part of the analysis done. You should analyze those relevant words or related searches that users look for when they have a specific search intent; in this case, when they are looking for a psychologist.

The easiest way is to start positioning with long-tail keywords that have few searches and gradually go for the more competitive ones.

These long-tail keywords are those composed of a series of meaningful words that make a search more specific.

For example, it is much easier to position "symptoms of hyperactivity in children" than "child psychologist".

Competitor Analysis

The competitor analysis in SEO for psychologists and therapists would be to investigate potential competitors to gather useful information and try to surpass it.

It allows you to find new keywords, content ideas, and link building opportunities.

Quality Content

Make sure to create content that is relevant to your audience. For this point, we have the recommendation from Alejandro Marcos, a colleague with a lot of experience in SEO for psychologists.

He explains to us that what is important on a psychologist's website is to adapt the website and content to the type of patient.

He states:

There are psychologists everywhere. You have to differentiate yourself and, for me, the best way is to focus on a segment and adapt the website. A person with anxiety does not look for the same thing as someone with depression, so when reading the content, they do not feel identified in the same way.

A website offering psychologist services is not an impulsive purchase; it is reflective. Being top 8 empathizing with a group gives you more contacts than being top 3 generic.

That is, the content must add value and address the user's needs. Use clear language and include calls to action that encourage users to take action, such as contacting you or booking an appointment.

Optimize Titles and Meta Descriptions

Titles and meta descriptions are the first elements users see in search results. Make sure they are clear, concise, and contain the keywords you want to rank for.

The SEO title is shorter (between 40 and 60 characters) than the meta description, which is longer (between 140 and 160 characters), and both include the main keyword.

The meta description helps SEO because it briefly explains what they will find on the page.

Images

Add images and videos that add value to the user. You should upload images in the smallest size possible so that they do not lose quality and appear pixelated. Add the Alt tag in the HTML so that search robots can read the content.

Headings

Headings allow you to structure the content so that both Google and the user better understand the topic.

Include an H1 title with the main keyword and in the H2 and H3 titles use secondary keywords.

Internal Links

Internal linking helps search engines understand the text of the page.

Add relevant internal links with appropriate anchor text so that Google identifies that the linked content is related and provides useful information. This translates into a good rating and therefore better positioning.

Sectorized Link Building

Building relevant links to your psychology website will make search engines see that your site is relevant and of quality.

The concept of affinity is essential for working on link building:

• Semantic affinity in our content (creating clusters). In this case, the topic of psychology.
• Audience affinity (reach your audience). Because in addition to obtaining the link focused on business, you are also working on your organic visibility and brand reputation.

To do this, it is essential to find websites that align with the link building strategy. Identify and collaborate with these sites (media, blogs...) and for this, you can use the MATCH tool from Unancor.