SEO Trends 2024 to Consider
The phrase: "The only constant is change" fits perfectly for this topic. And indeed, this...
Toñi Rodriguez
2 years ago
The phrase: "The only constant is change" fits perfectly for this topic. This year that is coming to an end has been characterized by the unbalanced amount of Google updates. For this reason, SEO and SEO professionals have to change and adapt very quickly.
Some of these SEO trends to optimize the visibility of our projects include the use of AI artificial intelligence, the importance of EEAT, user experience, etc.
In this article, we need to analyze what SEO trends will come this next year.
SEO Trends
We have analyzed the current trends and the evolution of SEO in 2023; based on this, we dare to say what the predictions for the future of SEO are, which will mark how websites rank in search engines.
Of course, we take into account all the news regarding Google search guidelines, their blog articles, and the documentation updates. They dictate how to work on this.
Let’s go!
Artificial Intelligence
If there is something that will undoubtedly continue among SEO trends this new year, it is Artificial Intelligence.
Not only in content creation, but we will see it increasingly in search engines. (we will see this in the next point).
Based on natural language models, AI is trained to reason, understand, and resolve user requests, as if it were a human brain.
In our case, writing and translating texts, data analysis, chatbots, and virtual assistants, etc.
A good example is Chat GPT from OpenAI, whose natural processing system allows it to converse with a person very naturally, in several languages.
Last year was the boom, and we have seen how the versions have improved from 3.0, 3.5 to 4.0, which makes us think that they are continuously working to perfect the content.
We will also see, increasingly, the applications of artificial intelligence in medicine, logistics, the internet of things...
Another trending topic is the constant emergence of new AI tools for SEO or those that have incorporated these technologies into their functionalities; capable of analyzing and performing positioning functions in a short time.
From content and image creation, conducting Keyword Research, analysis and successful Link Building, to any SEO analysis process.
This provides very valuable information, which is useful for adapting SEO strategies and optimizing time and resources.
Now comes the little question that has also been trending since artificial intelligence appeared: - Will AI take our jobs? No way! It will be just another tool that will facilitate the work of SEO and marketing professionals.
Google SGE generative search experience
Google announced SGE in May of this year, Search Generative Experiences a search experience on the internet that uses generative artificial intelligence. It uses language models, a mix of LLMs, including an advanced version of PaLM 2.
The main difference is that while in the conventional search engine, users make queries and examine the results to see which best resolves their search intent. With Google GSE, you perform a search, and it generates useful information through generative artificial intelligence. You can ask additional questions in natural language and link to the most relevant results.
Improved search results
Therefore, we will see improvements in search results with Generative Artificial Intelligence (SGE). Depending on the search intent, informative, transactional, etc., the results will appear in different colors (as you will see in the video).
Since it was announced last May, it is now available in 7 languages and in over 120 countries. America, Asia, Europe, and Africa. It is still not available in Spain.
And how will we optimize the SEO of our websites for SGE?
Well, although SEOs are overwhelmed with so much news, we are basically focusing on SEO optimizations:
Continue creating relevant content and focus on resolving the user's search intent. Structure the site so that the pages appear. Internal linking, EEAT, quality Link Building….
According to experts Betlem Cardona, Fernando Maciá, and Juan Gonzalez Villa with whom we spoke in this video, they explain how they see this new change.
- Fernando Maciá tells us that we will really see the change when SGE is fully deployed in all countries and languages, and we will have to conduct tests to adapt to that new context. He claims, based on the tests he has conducted, that EEAT will be relevant across all topics.
- Betlem agrees with Fernando and believes that they are preparing us for the change to Google SGE. He states that with the algorithms of 2023, they are simplifying the SERPs. In the tests he has conducted with clients, he has found that the results are oriented towards EEAT.
- Juan González Villa agrees with both that the simplification of the SERPs may be to clean up or, as he ventures to tell us, it will be to remove some “features” and add others, related to SGE. He adds that the Helpful Content Update has been very powerful and has affected many blogs on topics like travel, cooking, animals…
Quality Link Building Trends
Regarding quality link building, you have our Unancor tool, which is more than a tool; it is a weapon for massive “Match”.
In which we have the means and quality blogs ideal for your project.
And if you don’t understand SEO or don’t have time for it because you are focused on growing your business, we offer personalized consulting to talk to our "SEO Sensei" who will guide you properly.
By working on Link Building in your company, you will improve your visibility, authority, and online reputation.
In fact, after years of experience with clients, we have discovered the trend that the authority of the page linking to yours is more important than any other factor; because links from these pages provide great authority.
Valuable Content and Semantic Search
Another of the SEO trends for this year is that Google increasingly values quality content.
And what is valuable content or useful content? It is content created for people.
And it is also very important that Google values not only content focused on keywords but also semantic content related, which explains the context of the subject in question.
Google's latest content updates (Google Helpful Content Update 2023, 14/09/2023) aimed to eliminate those sites with thousands of entries generated with AI or content without value, which only seek to get users to click on ads.
Many of them have disappeared, but here is the proof that the trend is to reward websites with valuable content. Because although they are niche websites, neither Google nor the user appreciates them if the content resolves the search intent, and therefore the updates do not affect them.
EEAT Thematic Authority
EEAT stands for (Experience, Knowledge, Authority, and Trustworthiness) and is part of Google's quality guidelines.
Although the concept is not new, Google continues to take into account factors such as thematic authority (topical authority), which is the relevance of a website regarding its topic.
Author Authority
With the arrival of AI, it is becoming easier and faster to create content. But remember that AI does not provide unique content; it is based on existing content. That is why Google increasingly values the original sources of content, meaning the person behind it and their authority as an author.
This also benefits the business, as verifying the knowledge of the person or people behind a brand makes us trust them much more.
Ideally, the author should have a certain personal brand or at least consistency across all their social media and platforms where they are mentioned or appear.
And include an author page on the website so that Google sees that it was created by an expert.
For example: if someone writes on a veterinary blog, it should be verifiable that this person is a holder or has extensive demonstrated experience in veterinary clinics.
No less important is authority, as through Link Building we can boost EEAT. By building relevant links in your field, you are increasing the authority, online reputation of your business, and brand recognition.
UX will continue to be a priority
If we have seen that quality content will continue to trend for the next year, user experience (UX) will go hand in hand.
For years, SEO experts have been working to ensure that visitors to websites and online stores have a satisfactory experience with the goal of keeping them browsing longer and not leaving.
To improve this aspect, you will need to consider technical SEO factors such as loading speed, as well as structuring content in a simple and easy way.
Virtual and Augmented Reality Experiences
Another of the SEO trends to which you must adapt your business is the application of augmented reality, especially for e-commerce.
What is referred to as the emerging market of the “Metaverse” Augmented Reality (AR) and Virtual Reality (VR).
They are transforming sectors such as retail, education, and tourism. For example, shopping applications allow users to visualize how a piece of furniture would look in their home before making a purchase.
For instance, using a mobile device or virtual glasses, you can visualize how a piece of furniture you saw online looks in your living room or try on a motorcycle helmet virtually.
Voice Search
The use of voice search continues to grow, and this growth is due to the use of hands-free to access information. As you can see, technology makes our lives easier, and this is increasingly true with the use of smartphones.
For example, if you are driving, it is indeed easier to ask your phone anything than to start typing.
According to a study by 2024 there will be 8 billion voice assistants in use. Source Statista
Assistants like Alexa and Google Assistant allow us various voice interactions, including searches.
To improve visibility and SEO ranking in voice searches, it is ideal to use conversational keywords in the content, as well as include direct questions and brief answers.
In light of this SEO trend, SEO professionals will need to analyze the key intentions of each search very well to provide the best possible result. Keep in mind that the voice assistant only reads the first result from the SERPs.
Voice search not only implies a transformation in how SEO is done but also in how brands relate to their audiences.
Short Videos in Searches
Many users do not search on Google but do so directly on social media.
For example: if you want to search for trends from a fashion brand you like, you go directly to Instagram or TikTok to the brand's account.
As a result, search engines are beginning to include short videos from social media in search results, providing users with a more interactive and dynamic experience.
To adapt online stores or websites to this SEO trend, professionals will need to optimize their videos and content to make them more attractive and capture user attention.
SEO in Other Search Engines
There are users who instead of using Google use other search engines to access the content or information they seek. Such is the case with social networks like TikTok or directly on Amazon.
In the case of TikTok, the trend has been its constant growth. Therefore, if you want to position your videos, you should focus on analyzing your audience, using keywords in hashtags, in the title, and text in the video. And of course, it should be of the highest possible quality.
On Amazon, there are hundreds of businesses that want to sell their products. Therefore, there is a segment of users who search directly there, and this trend will continue in the next year.
Amazon's algorithm takes into account customer reviews (positive ones rank better) and keywords to position your products, so you should include them in your product descriptions, include images and videos.
Once you start selling, the more sales you make, the better Amazon positions the product.
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And that concludes our summary of positioning trends and news for 2024.
Have the SEO trends for 2024 been clear to you? Do you think there are any more that we haven't mentioned?
We look forward to your comments.
