Best SEO Practices for Businesses
There are still companies that, despite having a website, do not work on SEO. They believe that just having...
Toñi Rodriguez
2 years ago
There are still companies that, even having a website, do not work on SEO. They believe that just by having a published site on the Internet, they will position themselves.
Well, if only it were that easy, but it is not, nor is it something immediate.
On top of that, the situation is quite dynamic with all the updates and algorithm changes that Google makes to ensure that the content it displays is of quality and meets search intent; trying to avoid "less useful" content and that contains spam links.
Thus, we come to the conclusion that to increase visibility in search results, SEO positioning must be worked on: a lot and very well. In this article, we will see the best SEO practices for companies that can boost traffic to your website.
SEO for Companies
And... What is SEO and what is it for?
SEO, quickly explained, is the optimization of a website so that it appears and stands out on Google and other search engines.
Therefore, SEO for companies is a strategy or series of strategies aimed at getting your business to "appear in the top positions" of search results for a specific search (keyword).
The goal is to achieve better positions in search engines and attract the attention of our buyer persona or ideal customer.
A good SEO strategy for companies should include these fundamental aspects:
On-Page SEO or SEO within a webpage is everything you need to work on to improve its SEO positioning.
While Off-Page SEO is everything we can do outside of our website to position it.
This would be the difference between On-Page SEO and Off-Page SEO.
And technical SEO, which as its name indicates, refers to the more technical aspects that must be optimized.
Let's look at it in more detail:
On-Page SEO Optimization
On-Page SEO includes several actions, the most relevant being the one that refers to creating valuable content that meets the user's search intent.
First of all, it is essential to define business objectives and the ideal customer to whom you will direct your efforts. Ideally, this point should be worked on with the company's marketing team. And in smaller companies or those lacking departments, it is crucial to define them well so that SEO strategies are effective.
User Research
Analyzing and understanding the user profile you are targeting will help better define all other actions.
You can use surveys, opinions, data analysis... to define Who are they? What do they do? What do they want?
This research will allow you to design an optimal user experience.
Keyword Research
For Google to index that content, meaning to show and position it; it must include those keywords that the user is searching for.
Part of the success of this keyword analysis is aligning it with the company's objectives and the searches users make; to find the most relevant words.
Analyze especially the search volume and the level of difficulty based on competition.
Therefore, to start, it is advisable to work on long-tail keywords, as they tend to have lower difficulty and less competition.
For example, suppose we are working on SEO for companies in footwear. We must look for those long-tail keywords that will be easier for us to position.
your company's website
As you can see in both images, the exact keyword "party shoes" has more competition and higher difficulty than the related long-tail keywords.
"super comfortable party shoes"
Another case we can find is a transactional search intent.
To resolve this search intent, we must create a landing page that includes a CTA and transactional keywords, such as "hire a service" or "buy an ebook"...
As you can see, user search intents are different and so are the keywords.
First of all, for the search "super comfortable party shoes," a blog article appears, as Google understands that the search is informational.
And secondly, for the search intent "buy party shoes," the nearest physical store appears in the My Business listing, followed by an online store for you to make a purchase.
"buy party shoes"
To assist you in this analysis, you can use SEO tools to see keyword volume, difficulty, and competition...
Valuable semantic content
Once we have the keywords, we will create relevant content to target those searches.
Google loves well-written content, free of spelling mistakes, that includes the keywords.
Include images and videos that complement the text. Use bold text and do not forget to create an attractive title and meta description.
Use headings and subheadings to structure your website. Use h1 tags for the header and H2, h3 for subtopics. This helps Google better understand your website and display it, which will aid your website's SEO.
On the other hand, users will know what the text is about and will be able to navigate in a much more usable and straightforward manner.
It is not enough to just include the keywords in the text, titles... to optimize SEO positioning. An equally important element is that content focused on resolving the user's search intent, which makes use of synonyms, subtopics, and semantic context with relevance to a specific topic.
Therefore, if Google rewards this semantically rich content, we can say that companies that work on semantic SEO will achieve better positions in search results.
Internal Linking
Working on internal linking helps, on one hand, Google's spider navigate within your company's website and understand that the linked page is valuable. And on the other hand, it helps the user stay longer on the website.
A good website structure makes it easier for visitors to find what they are looking for; navigation links in the menu are a good way to prioritize main categories.
Technical SEO
Well, all this regarding content. And regarding technical aspects within the page, you should improve loading speed, make your website mobile-friendly, and resolve issues of duplicate content.
If you work on all these SEO aspects on your company's website, you will increase traffic and with it potential customers.
We also remind you to consider relevance factors that could affect results, such as domain age, content length...
Off-Page SEO Optimization
It is the SEO that works outside your website, that is, the links. Just as in On-Page SEO, where content is the most important, in this case, it is the links.
Link Building
Off-Page SEO consists of building links and is done with the aim of improving the positioning of a website and therefore the organic search traffic.
It improves domain authority, as Google understands that by linking to your business's website from more quality sites, your site is credible, trustworthy, and relevant in its niche.
To obtain quality links, you have our platform Unancor. In which we have an affinity system to analyze your website and propose the most relevant media and blogs (geolocated).
So don't waste your time or money and do quality link building.
If you prefer, you can request a personalized proposal, where a SEO professional will accompany you throughout the process: from project analysis to anchor text selection.
If you work on link building in your company, you improve your online reputation and gain online visibility.
Look at the image for an example of our client at Unancor, who, thanks to working on link building with articles in quality media, has increased the organic traffic to their site.
Other Off-Page SEO Actions
Other Off-Page SEO actions for companies that you can implement include guest posts on other blogs with the same theme as your business, that is, the technique of guest posting. In which, in addition to obtaining the link that will bring you authority, you will enhance the online visibility of your brand, product, or service.
While working on Link Building, you are also promoting your brand, thus improving the online reputation of your brand. You will stand out as a reference in your sector.
Through your company's social media, you can share links to your content, enhancing visibility and increasing visits that can convert into future customers.
your company's website
Local SEO for Companies
Working on local SEO is very important for those companies that offer services in a specific area, such as service companies, local stores, etc. Because when users perform local searches, for example: "Restaurants in downtown Córdoba," Google shows results for that specific location.
If you do not work on Local SEO in your company, you are missing business opportunities in your area.
You have several ways to do this, from the Google My Business listing (with location, opening hours, direct link to the website) and more information; to local citations (NAP in local directories).
Working on these Local SEO strategies will increase visibility, reach, and with them the opportunities for sales and the trust and reliability of customers in your business.
Advantages of SEO for Companies
We have seen how to improve your website's SEO positioning, making it more visible in search results and attracting visits organically.
Now let's look at the advantages of working on SEO in your company.
– SEO is necessary for companies because it is the best way for users to find you.
– It helps to improve the position in which Google shows your site, increasing visibility in organic searches for those services or products related to what you offer.
– As a result of increased visibility, qualified organic traffic also increases. This translates into more visits from potential customers.
– Working on SEO on your website translates into a better UX user experience. Google positively values those who think of the customer and improve their pages to provide easy navigation and a practical and usable website.
– Working on SEO for companies reflects a competitive advantage over competitors, making you stand out and attract attention compared to other businesses in your sector, thus creating opportunities to generate sales.
– By working on link building, in addition to boosting your site's authority, you are also enhancing the credibility and online reputation of your brand.
– SEO will be more cost-effective for your company than other marketing strategies like Google Ads, which are more expensive.
– Another advantage of working on SEO is that you do not have to depend on external platforms like social media.
SEO Trends for Companies
One of the trends for the upcoming year is AI that has come to stay. Companies can consciously use artificial intelligence to facilitate SEO tasks.
For example: there are AI tools for businesses that facilitate keyword search, backlink opportunities, competition analysis, etc.
Another growing trend is voice searches. Companies must optimize their content for natural questions and answers.
For local companies, SEO will be key to optimizing your site for local keywords and ensuring that your contact information and location are accurate online.
The majority of searches are still conducted via mobile devices, so companies must optimize their websites to be usable for these searches.
If you are not yet working on SEO positioning in your business, get to work.
As relevant data, it is projected that the SEO industry will grow at an annual rate of 9.6%, reaching $122.11 billion by 2028, so SEO was neither dead nor on vacation.
The top 10 results on Google receive 33% of all search traffic on the Internet, making visibility in search engines a key aspect of SEO for companies.
Need help with your Link Building strategy?
Our team of experts is ready to help you boost your project with personalized strategies
Contact us nowConclusion:
If you want your company to appear in Google in the top results, you must work on On-Page and Off-Page SEO aspects.
Valuable content and quality links hand in hand to improve visibility, authority, relevance, reliability, organic traffic, and sales...
We hope this article has provided you with the value we have discussed.
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