Link Building for Graphic Design Ecommerce

If you have the idea of selling your graphic design services online, we can tell you that just setting up the online store won't bring in sales.

You will need to work on SEO optimization and Link Building strategies, to position your business in the top search results and thus gain online clients.

Of course, the design part is also important because it helps to capture the attention of visitors (through the logo, brand visual identity design, etc).

In this article, we will focus on how to work on Link Building for graphic design ecommerce, while also optimizing On Page SEO and Local SEO.

Come on, stay with us as we begin!

Link Building for graphic design ecommerce

Let's not kid ourselves, an attractive design retains users on an ecommerce site, but it is SEO that ensures these users can find you. 

That’s why we must work on SEO, specifically the Off Page SEO or off-page positioning, without forgetting the On Page SEO part, as well as technical SEO optimization and Local SEO.

All are necessary to optimize the positioning of your graphic design ecommerce.

Link Building for ecommerce

Link Building is the most effective Off Page SEO strategy and consists of obtaining quality links pointing to your graphic design online store, which not only improves authority (web popularity) and online reputation, but also increases organic traffic (number of visits) and with it sales.

It’s about getting links from relevant websites for your online store, meaning if someone with authority links to you, Google understands that your site is also authoritative in the sector.

Definition of Backlinks

Therefore, the goal of Link Building for ecommerce is to improve SEO positioning through the construction of external links, also called backlinks.

That is, a backlink is a link that points to your ecommerce site from another webpage or blog.

The more quality links you obtain, the better positioned your graphic design ecommerce will be.

– Great, but then..?

What are quality links for an online store?

Quality links come from blogs or online graphic design stores with high domain authority.

What is authority?

Page authority is the metric that indicates the popularity and quality of a website. 

Obtaining backlinks from other higher authority websites will increase the relevance of your ecommerce. To do this, look for backlinks for your online store in media that discuss graphic design or related topics.

The more quality backlinks pointing to your site, search engines will understand that your website is more relevant and worth positioning in search results.

This process is very simple with Unancor, as you can register and through our affinity tool, you will obtain links in relevant quality media and blogs.

We have a database for publishing sponsored posts in highly local, national and international media. With over 10,000 relevant media outlets, manually filtered and with updated metrics.

Keep in mind that in Google's eyes your online store shows more authority when it receives links from various different domains. Therefore, having diversity in links will improve the positioning of your online store.

And if you don't understand much about Link Building or SEO, and don't know which link to buy, schedule a meeting and our Link Building professionals will advise you so you don't waste your time or money.

Obtaining links will not only increase popularity but also brand recognition, credibility, and positioning, and with all this, the sales of your online store.

How to do Link Building for graphic design ecommerce

Always focus on the quality of links rather than quantity, look for natural linking from sites of the same theme, pay attention to anchor text, etc. Let's go through everything in more detail.

Pre-Link Building Audit for your graphic design ecommerce

Before starting to work on Link Building strategies for your graphic design ecommerce, it's time to analyze, repair, and improve to keep moving forward and growing.

That’s why conducting an audit of your online business will allow you to detect errors, with the goal of improving and optimizing your Link Building campaigns.

Analysis of your link profile and that of the competition

An analysis of competitors' backlinks is based on identifying the websites that link to your competitors but not to your ecommerce.

Conducting a study of your competitors' links is very important, as it will show you the Link Building actions they are taking. With this analysis, you can adapt strategies to those of your online store.

Be careful, you should also review your links to avoid too much spam and thus avoid Google penalties.

With this goal, we offer the link study, which conducts an analysis of the link profile of your ecommerce domain, allowing you to improve your Off Page SEO strategy.

Optimized anchor text

Anchor text is the visible text of a link that informs the user about what they will find if they click on it. 

It should include information related to the content, as using anchor text that has nothing to do with the webpage you link to will result in a poor user experience in your store and they will leave.

You should also avoid using the same word all the time, be creative and use related keywords as you could incur a penalty from Google.

Avoid using anchor text like "more information" or the domain directly: "ecommercedesign.com"

Using the ideal anchor text will increase the chances of someone clicking, which is the goal we pursue.

Internal Linking or Interlinking

Before working on Link Building, you should have a good internal linking in your ecommerce. Proper internal linking helps to distribute the authority gained through Link Building and facilitates indexing, among other advantages like improving user navigation.

Category and product structure

The main difference between working on internal linking on any website versus an ecommerce, due to the number of URLs it has, lies in linking products from the main categories.

Also treat filters with search intent as categories. For example: if in your graphic design ecommerce you have filters for business cards, roll-ups, posters, and flyers, etc.

You should work both the content and the internal linking of the filters, treating them as if they were categories, as these keywords have a search volume comparable to that of the categories.

Additionally, you can create articles on the blog to link to products, which in turn help the user in their purchasing decision.

And speaking of content, we cannot overlook the On Page SEO part.

On Page SEO

It will be of no use to buy links if you do not have the On Page of the online store optimized first. Working on aspects such as blog content, images, titles, metas, or headers will be key in the Link Building for your graphic design ecommerce.

SEO optimized categories

Both categories and products in ecommerce must be optimized for SEO:

– They must contain useful content for the user based on a keyword research, which is the analysis of keywords that generate the most business in your ecommerce.

Ideally, you should start working on long tail keywords (larger and less competitive) in subcategories, and the main keywords (smaller and more competitive) in the most important categories.

To find these related long tail keywords, you can use artificial intelligence tools for SEO.

– Title and meta description optimization:

Meta title: This is the SEO title of the page and where you need to include the keyword you want to position.

Meta description: Describes what the category is about. You can include reviews and messages like: "free shipping" to improve CTR (click-through rate)

– Headers:

Everything counts in SEO, and a well-organized text with its headers is easier to read for the user. 

You should include an H1 that will be the name of the category. And in the rest of the headers, you can include related keywords.

– And of course, you must take advantage of the potential of internal linking, which we just covered in the previous point.

Link Building also in images

Yes, you heard right, you can do Link Building in images, as visual elements are a source of links as long as they provide value and are related to your theme. For example, infographics.

Since you are dedicated to graphic design, you can create infographics on the blog with a thousand topics that provide useful information to the reader and thus can be linkable. 

Images must also be optimized for SEO. They need to contain the alt tag, which serves to describe its content and will allow search robots to understand it.

Use a short text for this tag that includes the keyword and describes what the image contains. 

You should keep in mind that images should not be heavy so they do not affect the loading times, as in ecommerce this is an aspect that directly influences the abandonment rate by users.

Imagine that after the hard work of creating your store, uploading products, or positioning them, a user enters and due to slow loading of your online store, they leave without buying. You don't want that, right?

Blog to improve the Link Building of your ecommerce

A very useful strategy is to publish content on your blog, as it will allow you to use related keywords with the graphic design sector, and link from there to the products of your online store.

For example:

-If you write an article with this title: "What is a logo and types"

-You will be able to link to the online store product: "buy logo design"

On one hand, it will improve the SEO of your store, and on the other, it may be that the user ends up buying your service.

On the other hand, with this valuable content, we also encourage other graphic design sites to link to us.

Ways to obtain links for graphic design ecommerce

Other ways to do Link Building for your graphic design ecommerce are:

Guest posts as a Link Building strategy for graphic design ecommerce

The guest post is another way to obtain links to your ecommerce. It consists of writing a guest article on other blogs of your same theme in exchange for a link.

You will not only be generating authority for your online store, but you are also enhancing your online reputation.

Ask your suppliers to link to your online store

You can contact your service suppliers to add a link to your online store from their website or blog. This way you will obtain a quality backlink. 

This is very beneficial for positioning, as the traffic in this case comes from a website of the same theme, that is, from users (target audience) interested in the graphic design products and services you sell.

This type of collaboration can strengthen the business relationship and contribute to the success of both parties.

Social Link Building

Social Link Building consists of driving traffic to your online store through social networks. By sharing your products on these social platforms, you not only gain visibility but also positively impact the positioning of your brand.

Collaborate with Micro Influencers

Collaborating with micro influencers will increase trust in your online store, as potential customers value the opinion of these as a reliable source before deciding to buy.

You should identify relevant influencers and collaborate with them to mention and link your store in their posts.

This strategy will allow you to reach more consumers and capture their attention.

Product reviews

Users search for opinions from people who have already used your products or have hired your online graphic design services before making a purchase.

That’s why you should make it easy for them and include these opinions in the product sheet. This can be done through a plugin (we recommend Customer reviews). This positively influences sales as it favors a positive purchasing decision.

So ask customers who have already hired your services, to leave a review in exchange for, for example, a discount on their next online purchase.

In this same sense, you can also play with local reviews and the online store, offering discounts for reviews.

Local SEO for graphic design ecommerce

If you provide services in a specific area, it is obvious that you are interested in those closer clients. That’s why working on Local SEO strategies will perfectly complement your SEO strategy.

Google Business Profile

If you have a physical graphic design office in a specific location, you can create a Google Business Profile.

To do this, you just need a Gmail account, and set up the profile including all the data known as NAP (Name, Address, and Phone).

Complete all fields and make use of the offers section, where you can include links to the products of your online store, thus benefiting Link Building for graphic design ecommerce.

Don’t forget about reviews as they generate trust, which is so important for online stores.

Include all the images you can in the product sheets, as you can compete for local transactional searches, where the user has a direct purchase intent.

For example: if you search on Google "graphic design services," Google shows you local results of sheets that have an image of this product.

Local Link Building

Links from relevant local sites benefit you, as they are visited by the local audience you want to reach. Obtaining a link in a local media outlet is a good option to get a quality backlink directly to your business.

A local link will be very useful for geolocating your business. For example, a good local link would be from a digital media or newspaper in your area.

From Unancor, we provide you with a database of local media, so you can publish articles in local digital media and improve the sales of your ecommerce. 

Technical SEO for ecommerce

Ecommerce, unlike other websites, are characterized by having a large number of URLs, due to the number of categories and products they contain.

That’s why we must consider technical SEO aspects, such as:

– Loading speed is essential for the conversion of online stores. 

To improve the loading speed of your ecommerce, optimize the size of images, use a WPO optimization plugin to speed up loading of your store, and use a CDN (Content Delivery Network).

– Responsive design to facilitate navigation from any device.

– SSL Certificates (Secure Sockets Layer) are used to establish an encrypted connection between a server and an online sales site. Through an encrypted technology, data access by third parties is avoided. 

When a user enters your online store and is about to make a payment, all security is good to protect their data.

– Sitemap: It is an XML file that collects the URLs that you most want Google to consider when positioning. 

This file is a kind of map that serves as a tracking and indexing guide for your ecommerce, once generated, you must send it to the Search Console tool for indexing.

Link Building Metrics

You must measure the impact of your ecommerce's Link Building strategy to analyze which actions are yielding the best results. Measure the authority or reputation of a domain (Domain Rating from Ahrefs DR or Authority Score from Semrush) to assess the quality of your online store.

As well as the link profile (number of links, type of links, etc.), the positions of the URLs where we have worked on Link Building, number of referring domains, anchor texts, etc.

All these metrics will help you make the right decisions.

Unancor, Link Building service for ecommerce

You have already seen the importance of Link Building for your online store, and it is that not only with good content will it rank, you also need to obtain quality links.

If you do not work on Link Building, you will be at a disadvantage against your competition.

Therefore, at Unancor we want to work together with you, so that your graphic design online store achieves more visibility, generates more profit and profitability.

Request a meeting with our advisors now.