SEO for Cryptocurrencies

Cryptocurrency websites, like any other topic, need to work on their positioning to achieve visibility and organic traffic.

By optimizing factors such as content, images, metadata, link building, and technical aspects, you will see how your ranking in search results (SERP) improves.

Throughout this article, we will explore how to do SEO for cryptocurrencies with the aim of attracting new customers and boosting sales.

Do you have a cryptocurrency, NFTs, or another digital asset website?

Stay tuned because this is for you!

SEO for cryptocurrencies, what is it and why is it important?

SEO for cryptocurrencies involves optimizing the positioning of a digital currency website, also known as cryptocurrencies.

To position a cryptocurrency website, in addition to working on all SEO aspects like any other topic, it is essential to emphasize that we must work on factors such as EEAT, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. In English, we can translate it as Experience, Knowledge, Authority, and Trust

This involves demonstrating that you have experience in this field to generate trust in the user so that they ultimately decide to make the transaction (investment) on your platform and not on another.

Positioning your cryptocurrency business as relevant and trustworthy will completely eliminate any distrust from potential customers.

To promote this aspect and avoid harmful or misleading practices, even Google prohibited ads on websites of this topic a few years ago. As of today, and due to the complexity of the subject, Google only allows ads on:

“Pages not related to the purchase, holding, or exchange of cryptocurrencies (subject to other Google Ads policies). And blockchain-based games with NFTs can only be advertised if the products and ads comply with local legislation and industry standards.”

That’s why working on organic SEO for cryptocurrency websites is so important.

The importance of EEAT for cryptocurrency websites

When a user starts in the world of cryptocurrencies, being a digital currency, the first thing they do is search for information online.

The platforms that appear first usually explain what type of investment can be made on them (short or long term), the different cryptocurrencies and assets they include, NFTs, commodities, commissions, purchase price, and selling price, etc.

But notice that not all explain the possible risks. 

Therefore, you should include a section on your cryptocurrency website with information about the risks, so that the user can make the transaction safely. This will give your site an extra layer of trust and transparency .

For example, on the Binance website, there is a banner at the top that links to another subpage where they explain in detail the possible risks of investing in cryptocurrencies.

This generates much security in the user, as when it comes to our money, we all want the highest transparency possible.

“Investment in crypto assets is not regulated, may not be suitable for retail investors, and you may lose the entire amount invested. It is important to read and understand the risks of this investment, which are explained in detail at this location.”

Author EEAT

The importance of being seen as a reference in the cryptocurrency sector is a point in favor of your business, as it highlights the experience you have in the field.

From the user’s perspective, it represents a competitive advantage, as knowing the influential person behind the business will generate much more trust and increase online reputation. 

And in Google’s eyes, it will make it see you as an authority in the topic and reward you with organic visibility.

Link building for cryptocurrency websites

A no less important factor in SEO for cryptocurrency websites is link building, and following the previous section on EEAT, SEO is nourished not only by content but also by that reputation (a pillar of EEAT, as John Mueller said). 

That is to say, the websites that link to you; like the saying: “Tell me who you walk with and I will tell you who you are,” that’s it.

Before investing their money, users will search for opinions about your business. If they find relevant media and blogs mentioning your crypto site, they will see signs of trust and reputation on your website.

To obtain these quality links, there are link building strategies, including appearing in relevant media in your topic. 

To this end, Unancor provides you with a national and international database so you can publish articles in quality digital media in terms of metrics and visibility. 

We assist you throughout the process to position your website and help your business grow.

And if you don’t understand much about link building or SEO, and you don’t know which link to buy, schedule a meeting and our link building professionals will advise you so you don’t waste your time or money.

Obtaining links will improve the positioning of your cryptocurrency business, enhancing its authority, relevance, and reputation online.

SEO positioning for cryptocurrencies

SEO for crypto economy businesses is based on strategies aimed at getting your business to appear in the top positions of search results for a specific search (keyword).

Therefore, we must start working on analyzing the market we are targeting, competition, and keywords.

Keywords Research and competition analysis

Keyword analysis or keyword research is identifying those terms that are relevant to your business. 

In this case, if you search for “buy cryptocurrencies” or related keywords on Google or other search engines, the first results that appear are from your competition.

Or said from another point of view, a keyword study aims to find the terms that users are using when they want to search for your cryptocurrency services.

Well, by analyzing these competitor websites, you will find the keywords they are positioned for.

And you may ask: Why do I want to know that? Well, it’s simple, because those are the keywords you need to include on your website if you want to rank for them. That’s how Google search works.

For example: If you search for the keywords “buy (or sell) cryptocurrencies” on Google, the first three results that appear are the websites of Binance, KuCoin, and eToro (very powerful platforms).

Using AI tools for SEO, you can analyze these websites and the keywords they have positioned. And see which of them are of interest for your digital currency business.

You can also use the “People also ask” and “Related searches on Google” sections, which are questions that users frequently search for on Google.

Keep in mind that it will not be easy to compete organically with these websites, as:

– First: They are large companies, very powerful in terms of visibility and longevity in the sector. 

– And second: Since it is a sensitive topic (what Google calls “your money your life”), you will have to demonstrate very well and much more that you know what you are talking about; if you want to stand out in this sector. 

Like in other topics, we must start working on long-tail keywords, that have volume and low competition, to position more easily.

It is advisable to conduct this keyword analysis even before setting up the website, as you can use the keywords in the structure (menus), in the content, headings, images, SEO titles, and meta descriptions, …

Let’s see how!

Content and Website Architecture

Before defining the website structure, you must take into account this initial analysis and also the audience you are targeting. In this sector, you may encounter users who know nothing about cryptocurrencies, others who have searched for information online, and those who have a more advanced level.

Based on this, you should structure the information so that all of them can easily navigate the website and reach the right place that generates conversion for you.

For example, someone who does not know what Bitcoin is will look for the FAQ section to first find out what it is and learn more about this cryptocurrency. However, the advanced knowledge user will go directly to see Bitcoin quotes. You must make it easy for both profiles so that they do not leave your website.

That’s why the content must be original and well-crafted as it is a very sensitive topic. Focus it on resolving doubts, and enhance the factors we discussed earlier, such as trust, so that the user feels that you are an expert in the subject.

You should try to ensure that the content, while specific, does not include too many technical terms so that the reader can understand it well.

SEO Image Optimization

Properly name the images using the Alt tag, so that Google can read the content. Include videos that clarify concepts for the user, in addition to keeping them on the website longer (which is a factor for SEO positioning).

SEO Title and Meta Description

Make use of title and meta description tags as they are important both for the user, as it is the first thing they see from your site; and for search engines, which receive signals about the topic your website focuses on.

Include the keyword and those related to the theme.

Internal Linking or Interlinking

Internal linking or Interlinking is essential for indexing, distributes authority among internal pages and helps search engines better understand the site.

Additionally, adding relevant internal links will provide valuable information to the user. This will translate into an improved user experience, and a good rating from Google for your cryptocurrency website.

Technical SEO and UX for cryptocurrency websites

The technical part of SEO is very important for SEO for a cryptocurrency website, as it is the foundation for the user to have a good experience on your website.

Starting with a good server where the site is hosted, that the loading speed of the website is optimal, that it has a usable and understandable design (that does not hurt your eyes), that there is no duplicate content, etc.

You can use tools like Google Search Console that provide an overview of your website's performance. However, it is advisable to seek the help of a professional to identify possible improvements and control errors; Unancor offers you the service of SEO audit that will assist you in this process. 

Improving these points will result in a better user experience, which not only benefits the SEO of your cryptocurrency website but also helps you retain visitors for longer.

Pay attention to social platforms!

The world of cryptocurrencies is complex, and it does not only rely on SEO, as users move on social networks, such as Telegram groups, Discord… so you should create profiles on these platforms and stay updated with the news.

This statement comes from someone we asked for advice based on their experience in the NFT, investment, and crypto world. And it is Álvaro Sáez Chuiso, to whom we thank for this tip on SEO for cryptocurrencies.

“My experience is that the crypto world barely moves with organic traffic, it’s almost all on social networks, Telegram groups, Discord, so at the search engine level, you need to analyze search volumes very well and go long-tail because the most powerful “fat” keywords are practically impossible against the big portals. And in the NFT topic, it’s the same; they move 99% on networks and influencers.”

Additionally, keep in mind that although social networks are not considered a ranking factor, Google understands social signals of interaction (likes, comments…) as relevant for the SEO of your cryptocurrency website.

Measuring SEO results for cryptocurrencies

As you have seen, working on SEO requires analysis, so you must track the results to make strategic decisions and continue working.

You can use Google Analytics to analyze information such as organic traffic and bounce rate. And Google Search Console to see performance, clicks, and impressions, and avoid common SEO errors that may appear on your website.

…

We hope you found this content on SEO for cryptocurrencies useful.

Everything adds up, and an effective strategy will position your website in search results, increase reputation and authority, organic traffic, and therefore the profitability of your website.

Don’t forget to work on EEAT factors in both content and links.