Link Building for Computer Stores

The competition among online computer and technology stores is fierce, so if you have an ecommerce and want to appear in the top organic search results, you will need to work on Link Building strategies.
 
And why is it important to appear in the top positions of the SERPs? Well, very simple:
 
Basically, to be relevant in the minds of potential customers who are searching for these technology products with the aim of boosting sales.
 
For example, if a user intends to buy a laptop online, the first thing they do is search the internet. If your online store sells this product, you must appear in response to this search intent and above the competition.
 
And how? By optimizing SEO and Link Building for your computer store.
 
Let's see how:
 

Link Building for Computer Stores

 
Working on Link Building for computer stores involves obtaining referral links. These links, known as backlinks, redirect from other relevant technology websites to your online store.
 
Google will detect them, and these referral links will benefit your online store by generating credibility.
 
For example, a quality link would be if a relevant technology blog included a link to your online computer store in one of its article posts.
 
The more quality backlinks pointing to your site, the more search engines will understand that your website is relevant and worth ranking in the listings.
 
Additionally, you will obtain referred traffic from the site where the link is placed.
 
That's why Link Building is so important for your computer store, all this work is to find customers who will ultimately buy your technology products.
 
Ready to increase the visibility of your online computer store?
 

How to Do Link Building for Your Computer Ecommerce?

 
Before starting, it is important to define your objectives, as they may vary depending on the project: Enhance the online reputation of your ecommerce, increase brand relevance, improve authority, or rank certain keywords for your business.
 
At Unancor, we help you create a Link Building Strategy tailored to your business objectives.
 
Let's look at the factors to consider:
 

Analyze Your Competition

 
Is studying the competition important? Yes, very much so.
 
It is essential to study your competition, especially on websites in the same sector, which is where it is most interesting to obtain links.
 
You should analyze whether your competition is doing Link Building or not, and what keywords they are trying to rank for, as well as the types of links and domains pointing to their websites, that is, the link profile.
 
This can help you identify which links are working for them and which are bringing them more traffic.
 
You don't need to replicate the competition, but you should analyze what they do well, what yields results, or what they have done that hasn't worked. Additionally, it is a way to obtain new Link Building ideas for your project.
 
For example, if you search in incognito mode on Google for one of your main products or categories "HP laptop," the first results that appear show who your competition is.
 

 

Analyze Authority and Study the Link Profile

 
Domain authority (DA) is the strength or online popularity of a website. It is a metric from 1 to 100 that predicts the relevance, credibility, and popularity of that domain.
 
By analyzing the domain authority, we can also see the authority of the linked domains. We also see the quantity and quality of links, referring domains, etc. You can use tools like Ahrefs or Semrush to see this.
 
Considering it is super important, as Google evaluates it as a signal of trust and relevance towards your ecommerce. This directly affects online reputation and SEO ranking in search results.
 
To this end, you can rely on our link study service, which is a comprehensive analysis of the websites linking to yours and the link profile of the competition, among other important metrics.
 
Similarly, if the links are from unreliable sites, it will negatively affect SEO and you could even face a penalty. That's why it is so important to analyze and manage your link profile.
 
Order the link study and we will start working on Link Building strategies for your online computer store!
 

Most Suitable Link Type

 
Links can be dofollow, which pass the authority of the containing site to the linked website, or nofollow, which do not transmit that authority.
 
And based on where they come from, they can be from forums or directories, from other ecommerce blogs, of the same theme, sponsored links, or obtained naturally…
 

Links in Forums and Directories

For your online computer store, the ideal links could be generated from technology forums where topics related to this theme are discussed (as that is where your potential customer is), pointing to the categories and subcategories of your store (based on the architecture of your website).
 
That is to say, the potential customer of this type of store can be found in technology forums, interacting by asking questions or answering about laptop models, configurations, and more. This is why we need to obtain these links to create a natural link strategy.
 

Computer Ecommerce Blog

Another way to obtain quality links for ecommerce is through your online store's blog. Generating valuable content that resolves potential user doubts will lead to these being shared naturally among them.
 
Additionally, within the blog articles, you can link to products from the online store.
 
For example: if a user searches for "laptops to gift to children," their intention is initially informational (not transactional at the moment).
 
For this search intent, Google will show articles, not product sheets, as the user is looking for information on this topic.
 
Therefore, to address this search intent, you should generate an article on "best laptops to gift to children," and now within this text, you can add your product link to redirect the user to the store and ultimately purchase the laptop.
 

 

Quality Links for Your Computer Store

To obtain these quality links, there are Link Building strategies; among them is appearing in relevant media in your theme. This is an excellent way to obtain organic traffic, improving authority, relevance, and online reputation of your ecommerce.
 
It involves searching for blogs or media outlets related to computers that rank for searches related to your business. For example: obtaining links from other sector websites that are positioned on Google.
 
At Unancor, we provide you with blogs and media for your computer ecommerce, so you can publish articles in quality digital media. We assist you throughout the process to position your website and help your business grow.
 
And if you don't understand much about Link Building or SEO, and you don't know which link to buy, our Link Building professionals with over 10 years of experience will advise you so you don't waste your time or money.
 
It's very easy, register and include your website, and you will see thousands of proposals to bring your online store to the top results on Google.
 

Optimize the Anchor Text

Working on the anchor text of the links is important within the Link Building strategy we can implement for computer stores, as recently in a talk, John Mueller, Senior Trends Analyst for Webmasters at Google, explained that anchor texts are important for ranking, which means Google still takes them into account.
 
The anchor text is the word or phrase used as a link to connect two different web pages.
 
It informs the user of the destination they will be sent to when they click on the link, so using the ideal anchor text will increase the chances of users interacting with the link, in addition to being a signal of semantic relevance for the search engine.
 
The anchor text you are using in your links should be as natural as possible: This means it should not be exactly the same as the keyword, avoid always repeating the same anchor text, and also avoid URL links like "www.domain.com".
 
The anchor text helps Google's search algorithm identify that the link is closely related to the topic, meaning it can provide useful information to the user.
 
As a result, your online store receives a higher rating in keyword relevance and, therefore, a better ranking in search results.
 

Keywords for Computer Stores

Conducting a Keyword Research is important before working on Link Building, as it will show you which keywords to use in both the store structure (categories, products..) and in product descriptions, images, headings, titles, and meta descriptions.
 
You need to identify which keywords are used to search for the products you intend to rank and sell, and direct them towards main categories such as "HP laptop".
 
You can target long-tail keywords, which are those with less competition, in your ecommerce blog articles. For example, "HP laptop to gift to children for first communion".
 

Interlinking

Link Building is not an isolated strategy within SEO, which is why it is necessary to analyze the entire project; also the optimization of On-Page SEO, which will help provide naturalness when linking sections and make navigation more useful and usable for visitors.
 
That's why internal linking or Interlinking plays a very important role, distributing the authority gained among the categories that generate the most business for you.
 
For example; if your star product is a model of "HP laptop," you should focus the linking towards that category so that the authority gained is effective, and not wasted among other less profitable categories and products.
  

Contact Influencers

 
Consumers turn to influencers, bloggers, YouTubers, or TikTokers as a reliable source of information when deciding to buy a product.
 
Therefore, contacting technology influencers to give their opinion on the products of your ecommerce will increase your brand's online reputation, generate referral traffic, and increase trust.
 
This will translate into sales. Since users value the opinions shared by these influencers before making a purchase.
 
Before contacting influencers, make sure your audience is among their followers.
 
Don't forget to measure these digital public relations actions to identify the success of the set objectives.
  

Errors to Avoid in Link Building for Computer Stores

 
Some of the mistakes you should avoid when working on the authority of your computer store are:
 

Not Working on Link Building

A common mistake is not trusting the importance of working on authority acquisition. Links are essential to establish the authority and reliability of your website.
 
The absence of links can lead to low domain authority, which can negatively impact your website's ranking.
 
To avoid this mistake, make sure to create quality links that are relevant and consistent with your ecommerce content.
 
To this end, you can rely on our Unancor consulting service, which aims to help you improve online visibility and, with it, the performance of your website.
 
Through a personalized analysis of your site and its competitors, we improve the ranking, and with it the profitability of your project
 

Not Optimizing Loading Speed

If your online computer store is slow, it will negatively affect the user experience and hinder the ranking of the website, making it very likely that users will abandon the purchase process.
 
Make sure that the loading speed is optimal. This can be achieved through image optimization, reducing file sizes, using good hosting, etc..
 
You can use speed analysis tools or plugins such as Google PageSpeed Insights, Lighthouse, GTMetrix, or Website Speed Test, among others.
 

Not Conducting an Audit

Before starting to work on the Link Building of your online computer store, the first thing to do is a complete analysis of the backlinks, to avoid possible penalties from Google.
 
Knowing the state of your ecommerce is the only way to fix the possible errors and improve visibility, ranking, and profitability.
 
At Unancor, we offer you a complete audit service, in which we identify areas for improvement, both SEO Off Page factors such as authority and links, as well as technical aspects that may affect the performance of your online store, among others.
 
We design the necessary actions so that your business continues to grow, and by following the guidelines set in the audit, the number of potential customers will increase, leading to an increase in the revenue of your online computer store.
 
Request the audit for your computer ecommerce now!
 

Forgetting Business Objectives

Link Building actions must be aligned in coherence with the objectives of your online computer store. It is pointless to invest in links if they do not ultimately lead to an increase in sales.
 
For example, before implementing a Link Building strategy, analyze the type of content that truly adds value to your business and how it can convert more visitors into customers.
  

Measure the Results of Link Building for Your Ecommerce

 
Just like in all SEO strategies, if we don't measure, we can't interpret the data.
 
Use free analysis tools from Google such as Analytics and Search Console. But as your online store starts to grow in products and therefore in URLs, you will need some premium AI tools for SEO.
 
In addition to the KPIs to consider, such as domain authority, backlinks, bounce rate, traffic, clicks… etc. It is advisable to set up an SEO tool that includes a "heat map" such as Hotjar, to see which products are the most visited.
  

Unancor, Your Best Support for Link Building

 
As you may have noticed, doing Link Building for computer stores is key to their ranking. Don't forget to thoroughly analyze the link profile of the competition and based on that, start working on yours.
 
You will achieve an increase in authority, online reputation, and therefore a better SEO ranking, which will translate into potential customers and more sales.
 
Do you have any questions?
 
Book a meeting and let our team advise you.