Are press releases useful?

One way to promote your business online is by using press releases. We understand that you may have doubts and are unsure if these actions are truly beneficial.

In this case, don't worry as we will focus on explaining what a press release is for.

A press release can help you disseminate your content and increase your business's visibility, thus having the option to reach a broader audience.

If you remember, in previous articles we talked about what a press release is, how to create it, and its types.

-But then... Do they help with SEO? Are they useful for marketing? Do they serve any purpose?

-Don't worry, we will explain everything well now.

By reading this article, you will understand the usefulness of press releases.

Let's get started!

Table of contents

What are press releases for

A press release is a tool used to communicate information about a company to the media.

1- Press releases generally serve to promote a product or service. Typically, it is a one-time action to promote something such as:

– The launch of a new product or service. This press release is good for informing potential customers about all the details of the new product, its features, prices, etc.

– News or updates about the business, events, openings of new locations, strategic alliances with other companies, rebranding of the brand, charitable events..

– Results of studies and technological innovations and awards. It doesn't hurt to boast about prestige when it is the result of the effort and consistency that the company has put in to achieve it. In this press release, the entire process that the business has undergone to gain recognition should be detailed.

2- Additionally, press releases are a complementary technique to digital marketing, communication and branding strategies, thus bringing the following benefits.

Benefits of press releases

– Increase relevance on the internet and viralize content in digital media. By being sent to the media, press releases can enhance the visibility of the company and generate notoriety in the market it targets.

– By disseminating relevant and well-written information, we are working on and improving the branding or online reputation of the brand and positioning the company as a reference in its sector.

– If they are eye-catching and pique journalists' interest, they may publish them for free, which is very beneficial. In any case, you don't have to invest large amounts of money.

– Another benefit is that they can manage crises for the company by providing information from the primary source.

– By disseminating press releases, you can increase interest in the products or services you offer and thereby attract potential customers.

– Similarly, you can attract investors to your business, as the press release generates interest, increases trust, and greater business opportunities may arise.

– By sending a press release to the media, you aim to obtain free media coverage. If the information is deemed relevant, journalists may decide to publish it on their platforms, which can generate visibility for the company.

Defining media coverage as the set of content that talks about a brand.

Are they useful for SEO?

Press releases can be useful for SEO if they are written and distributed correctly.

We could say that press releases can add authority to our link profile if we do it within the recommended guidelines, naturally linking, using dofollow links (even if they are nofollow, they signal authority), well-written texts, etc.

Press releases serve to complement your positioning strategy, but they are not an essential factor in SEO.

If the media considers the content of the press release interesting, it may include a quality backlink to the company's website. This is very beneficial for improving your linkbuilding strategy and, consequently, the traffic to your website.

By distributing the press release in the media, it is possible that the company also improves its visibility.

That said, it is important to emphasize that press releases are meant to promote relevant information to the general public, not exclusively for SEO purposes.

What they do favor is brand marketing since with that dissemination, a broader audience can be reached and business opportunities generated.

All digital businesses need our marketing actions to be as efficient and profitable as possible.

"Do marketing with press releases"

Disadvantages of press releases

As some media use them, press releases often do not yield the results we expect.

– Poorly written texts without structure or appeal.

– Duplicate content.

– Nofollow links, with unoptimized anchor text.

– Published in media without traffic.

– The author of the press release is not the same as the one we hired.

– Some media offer press release packages. What these media do is use PBNs, which are blogs that theoretically have traffic but are actually filled with spam.

Therefore, we do not achieve the expected results.

Where you can publish your press releases

Press releases can be published in media outlets such as newspapers and news websites. Also in themed blogs.

And in partnerships and cross-collaborations aimed at showing how one product can complement another similar one.

Where you can get press releases

When you buy a press release, what you don't want is to spend money and time without seeing a return on that investment.

That's why the ideal is to research their digital presence, website, and social media before hiring anything and see what their clients say about them.

Evaluate the content they publish to see if it adds any value and choose the most suitable media for your topic.

There are media that offer press release packages like Comunicae.

And PR agencies or freelancers that boost your brand and build trust with your audience. Press releases are published in media like Forbes, Entrepreneur, Mashable, among others.

There are other platforms that allow their users to publish articles in digital media, such as Unancor.

Where we offer articles in thousands of authoritative digital media and blogs that will give visibility to your website.

We work on a database from various countries and are present in more than 250 relevant media.

We offer valuable articles published in relevant media in your sector, which will enhance your SEO positioning and your brand's branding.

Our tool makes it easy for you to choose the media that will truly bring you benefits and an impact on your project.

"For you. Because we do and will do everything for you".

Our articles are well written by humans and pass a quality filter from our editor; they are original articles tailored to your project and the media.

We have constant customer support and care. We are concerned that you are satisfied with your purchase, with the option of personalized consulting, real consulting.

We accompany you at all times

Having two valid options:

1- In the first, you must enter Unancor and register if you haven't done so yet, take a look at the media that our affinity tool suggests and choose the one that interests you most to publish an article.

You can send us the text or we can take care of it.

2- And the second option is a personalized consulting so you can relax.

In which you have a Project Manager who accompanies you throughout the process.

This SEO professional saves you time and money as it offers you a 100% personalized proposal that includes everything from analyzing your project to choosing the media, anchor texts, and writing the article.

"Because we are a team, we are your team".

Final recommendation

It could be said that there are three ways to use press releases:

• Send a written text for dissemination to the media.
• Send information to journalists to capture their attention and have them write the news (Public Relations action).
• Sponsored article choosing the media you want to appear in. This has the benefit of communicating with original texts tailored to the media, increasing organic traffic, offering value to the user, favorable links for SEO... that's why it seems to us the most interesting option.

Regarding this last point, Unancor helps you with valuable articles.

It's very easy, register and we will accompany you.

Conclusions

As we have explained, press releases are an effective resource for achieving dissemination in the media.

The key is to communicate interesting information, structure it appropriately, and send it to professionals who are potentially interested in what your brand wants to convey.

We hope this article has helped you.

And if you want to delve a little deeper into the topic, we leave you this episode of A Vista de Click on the subject: