Local Visibility Strategy
We implemented a comprehensive plan adapted to professional services business needs:
- Local SEO: Complete optimization of Google Business Profile, NAP consistency and reviews management.
- Sector Link Building: 68 links from legal directories, professional associations and local Valencia media.
- Specialized Content: 24 legal articles answering potential clients' frequently asked questions.
- Digital PR: Press releases in local media about relevant cases and firm events.
Digital Channel Transformation
In 8 months, the firm went from invisible to dominating their sector in Valencia:
- Positioned in Top 3 for 47 key local search terms
- Online inquiries increased from 3 to 45 monthly
- Inquiry to client conversion rate: 35%
- Digital channel billing: +280%
- Each new client generates an average ticket of €3,500
The firm is now the top choice for searches like "civil lawyer Valencia", "commercial lawyer Valencia" and related terms, establishing themselves as a local reference.