Launch and Positioning Plan
We tackled the challenge with a comprehensive 12-month strategy:
- Content Hub: Creation of 120 articles, guides and downloadable resources optimized for strategic keywords.
- Premium Link Building: 245 links from DR 50+ sites, including reference tech media and specialized SaaS blogs.
- Guest Posting: 45 articles as guest expert on B2B and technology blogs.
- Digital PR: Launch campaign with coverage in 18 specialized media.
- Linkable Assets: Infographics, market studies and free tools that generated natural links.
Sustained Exponential Growth
Results exceeded all initial expectations:
- From 0 to 50,000 organic monthly visits in 12 months
- Positioned in Top 10 for 2,347 relevant keywords
- 1,200 monthly free trial registrations from organic searches
- Trial to paid conversion rate: 22%
- CAC reduced by 65% vs paid channels
- ARR (Annual Recurring Revenue) of €840,000 generated by organic channel
The platform established itself as a solid alternative in the SaaS market, with a scalable and sustainable long-term acquisition channel.