Tech Ecommerce Recovers from Google Penalty

Manual Penalty Recovery

We addressed the problem with a comprehensive 3-phase recovery plan:

• Phase 1 - Cleanup (2 months): Exhaustive backlink audit, disavowal of 1,247 toxic links, removal of duplicate content and spam.
• Phase 2 - Reconsideration Request (1 month): Complete documentation of actions taken and formal submission to Google Search Console.
• Phase 3 - Building (6 months): Ethical and sustainable link building, valuable content, technical improvements and trust signals.

Post-Recovery Strategy

• Quality Link Building: 178 links from reference tech media, specialized blogs and verified partners.
• Technical Content: 65 buying guides, comparisons and product analyses providing real user value.
• Technical Optimizations: Speed improvement (from 4.2s to 1.8s), structured reviews implementation, mobile optimization.
• Trust and Authority: Security certificates, trust seals, clear return policy.

Full Recovery and Growth

In 9 months we completed a full recovery and exceeded previous figures:

• Manual penalty lifted in month 3
• Organic traffic recovered to 100% in 5 months
• At month 9: 67,000 monthly visits (+49% over previous peak)
• Conversion rate improved from 1.8% to 2.9%
• Ad dependency reduced from 90% to 35%
• Cumulative ROI of 680% in 9 months

The ecommerce not only fully recovered, but now has a solid and sustainable foundation that protects them from future penalties. Their link profile is clean, their content is valuable and their business metrics are the best in their history.