Market Penetration Strategy
We executed an 11-month plan focused on specific niches:
- Advanced Keyword Research: We identified 847 long-tail terms with low competition and high conversion intent.
- Financial Content Marketing: 95 educational articles on payment management, invoicing and finance for SMEs.
- Sector Link Building: 203 links from reference economic media, entrepreneurship blogs and fintech directories.
- Free Tools: Commission calculator, payment gateway comparator and downloadable templates.
- Coverage Strategy: Press releases about funding rounds, partnerships and product news.
Fintech Niche Conquest
In 11 months, the startup positioned itself as a visible alternative in the market:
- Organic traffic: from 0 to 28,000 monthly visits
- Positioned in Top 10 for 1,456 relevant keywords
- 520 demos requested monthly from organic searches
- Demo to client conversion rate: 18%
- MRR (Monthly Recurring Revenue) attributed to SEO: €127,000
- Organic channel represents 42% of all acquisitions
This startup demonstrated that even in sectors dominated by giants, a well-executed SEO strategy can generate exceptional results for companies with limited resources.