Fintech / Financial Services

Fintech Startup Conquers Spanish Market with SEO

28,000
Monthly Visits
520
Monthly Demos
€127K
MRR from SEO
42%
% Organic Acquisition

El Desafío

El problema a resolver

A fintech startup offering payment solutions for SMEs. They entered the Spanish market competing against traditional banks and other established fintechs with million-dollar budgets. Their website was new, without domain authority and without ranking. The financial sector is one of the most competitive in SEO, with keywords dominated by large corporations. They needed fast but sustainable visibility.

La Solución Unancor

Nuestra estrategia implementada

We designed a positioning strategy based on long-tail niches and educational financial content. We focused on less competitive keywords but with high conversion intent. We built authority through links from economic media, entrepreneurship blogs and fintech directories. We created a resources section with calculators, comparisons and guides that attracted natural links.

Resultados Obtenidos

El impacto real alcanzado

Market Penetration Strategy

We executed an 11-month plan focused on specific niches:

  • Advanced Keyword Research: We identified 847 long-tail terms with low competition and high conversion intent.
  • Financial Content Marketing: 95 educational articles on payment management, invoicing and finance for SMEs.
  • Sector Link Building: 203 links from reference economic media, entrepreneurship blogs and fintech directories.
  • Free Tools: Commission calculator, payment gateway comparator and downloadable templates.
  • Coverage Strategy: Press releases about funding rounds, partnerships and product news.

Fintech Niche Conquest

In 11 months, the startup positioned itself as a visible alternative in the market:

  • Organic traffic: from 0 to 28,000 monthly visits
  • Positioned in Top 10 for 1,456 relevant keywords
  • 520 demos requested monthly from organic searches
  • Demo to client conversion rate: 18%
  • MRR (Monthly Recurring Revenue) attributed to SEO: €127,000
  • Organic channel represents 42% of all acquisitions

This startup demonstrated that even in sectors dominated by giants, a well-executed SEO strategy can generate exceptional results for companies with limited resources.

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