Main Tools for Managing Your Social Media

The use of social media in the daily operations of businesses has become essential. Social media is one of the most powerful tools for attracting new customers and retaining existing ones through the creation of content aimed at the company's target audience.

To organize a proper management of social media at the business level, it is necessary to use tools that facilitate control, content publication, and analysis. Let's look at what types of social media tools exist and which are the most recommended below.

Types of Social Media Tools

On the web, we can find many types of tools to manage profiles and accounts on different social media platforms. Based on their functionality, we can classify social media tools as follows:

Content Publishing and Scheduling

This type of tool is designed for the user to manage an editorial calendar in which to schedule content publication.

This helps the company save time and is especially useful when managing multiple different accounts on various social media. A clear example of this type of tool is Metricool.

Content Creation

To generate attraction and interest among social media followers, it is essential to create professional content that aligns with the messages and aesthetics the company wants to convey. Content creation tools for social media are fundamental in this process, as they allow you to create images, videos, Twitter threads, banners, or headers, among many other contents to publish.

Some of the most interesting content creation tools are Canva or Hyperfury. Other supportive tools for creating content, such as those that help find trending topics or those that help see the content created by competitor companies, are also interesting.

Analytics to Measure Performance

To know to what extent the content uploaded to social media profiles is appropriate or what type of content generates the most interest, it is essential to use analytics tools to measure the performance of the strategy.

This way, we will know what we do well, where we fail, and thus outline lines of improvement to enhance performance. Many platforms include their own analysis tools, but you can also use one of the most well-known by all companies: Google Analytics.

Task Automation

A very interesting type of social media tool is one that allows you to automate certain tasks, such as responding to questions and messages or publishing content automatically.

This allows the company to improve its customer service efforts through social media and offer a faster response, especially in large accounts with a high volume of messages to respond to.

Content Curation

Content curation tools for social media are also used by many companies.

We are talking about tools that allow you to collect content, save favorites, and stay updated on what is happening on social media to use it in favor of the company's content strategy.

Best Tools for Managing Your Social Media

On the web, we can find a wide variety of tools, both free and paid, that allow companies to manage their accounts and profiles on social media. But only some are worth it due to the large number of functionalities they include, and these are the ones we show below:

Hootsuite

Hootsuite is one of the most well-known and widely used social media management tools in recent years. Although its free plan is limited, it allows you to manage two social media accounts simultaneously, ideal for SMEs and small businesses.

This tool allows the user to schedule and offers more advanced functionalities with paid plans starting at 49 euros, designed to manage up to 10 accounts.

Hootsuite allows companies to interact with users from a single place through comments, direct messages, and even integrating a chatbot for frequently asked questions. It includes audience analysis tools and campaign performance metrics to obtain real-time statistics. Additionally, it offers the option to manage paid campaigns on social media.

Metricool

Metricool is one of the most popular social media management tools in Spain. This is largely due to the large number of functionalities it includes, such as its scheduler, competitor analysis, hashtag tracker, reports, or management of paid campaigns.

Additionally, Metricool also allows you to respond to reviews, comments, and direct messages. This tool has a free plan with several social media accounts and interesting functions that are surprising to be free.

Buzzsumo

Buzzsumo is one of the best tools for managing social media when prioritizing finding new trends and discovering the most shared content of the moment.

Buzzsumo can help companies obtain ideas for creating content (topic, format...), analyze your own content across all networks, or find influencers and journalists who contribute to the brand's dissemination.

It also has a free plan, and you can obtain very comprehensive reports on the evolution of your social media strategy.

Buffer

Buffer is an ideal tool for scheduling content publication on social media and analyzing the performance of those publications. With Buffer, you can manage all your accounts in one place and it has a web application, as well as a Chrome extension and a mobile app.

Buffer has a free plan that does not include scheduling and paid plans starting at just $5 per month. It also allows you to create a landing page for social media, ideal for grouping networks and resources, especially on those networks that only allow one link in bio, like Linktree.

AgoraPulse

Another very interesting tool for publishing and scheduling content on social media is AgoraPulse. This tool includes a social inbox to respond to messages and comments on social media and allows you to create alerts for tags.

Other notable features include report generation, automatic moderation, or the use of a social CRM. The company offers a free plan for three profiles with a maximum of 10 scheduled posts and also has paid plans starting at 79 euros.

Other Tools to Mention

In addition to all the above, there are other tools worth mentioning. To publish and schedule content, you can also use Onlypult, Sproutsocial, Sendible, and other specialized tools like Tweetdeck for Twitter or Later for Instagram.

If you are looking to create content, some very useful tools are Crello, Fotor, Adobe Express, or Typefully for visual and text content.

AI-powered tools are also trending, such as Copy.Al or Jasper.

To analyze audiences and networks, there is a wide variety, although they tend to be more expensive than the others. We are talking about tools like Audiense, TalkWalker, KISSmetrics, or Facebook Audience Insights, among others.

If you are looking to increase the degree of automation in your networks, you can always opt for IFTTT, Zapier, or Make. While if you are looking to curate content, you cannot miss discovering tools like Feedly or Pocket.

How to Choose Your Social Media Tool

Given the wide variety of tools available in the market, it is normal to have doubts about which one is the most suitable for your company's needs. To choose the perfect tool, it is essential to consider some aspects, such as the following:

Networks You Use

Depending on the networks that interest you or that your company uses, because your target audience is there, you will need one type of tool or another. While there are tools suitable for all types of networks, some perform better with certain networks than others.

Analyze the Functions

Analyze what functions the different tools include in their free plans and check which include more and better functions. If your goal is a paid plan, investigate which offers more functions for a lower price.

Price

The use of advanced functions in most tools is paid, so you must decide how much you are willing to invest in using these tools and only research those that are within your means.

Ease of Use

Depending on what you need, you will require simpler or more complex tools. It is important to consider whether your company has staff with the knowledge to manage these tools or not.

Try the Tools

In any case, the best thing is to try different tools using their limited free plan or trial periods of paid plans. Only then will you discover which one you find most appealing or which works best according to your interests.

Now that you know what types of tools for managing social media exist, which are the most popular tools, and what to consider when choosing a tool, you just have to start your own research process until you find the perfect tool for your business.

See you in the next post!