Health & Wellness

Dental Clinic Multiplies Inquiries by 4 with Local SEO

+463%
Monthly Inquiries
+611%
Web Visits
28
Local Pack Positions
1,200%
Monthly ROI

El Desafío

El problema a resolver

A dental clinic with state-of-the-art facilities in Madrid. Despite offering high-quality services, they depended on word of mouth and traditional flyers. They received barely 8-10 monthly inquiries from Google, while competitor clinics dominated online searches. Their area of influence has 250,000 potential residents, but they were practically invisible digitally.

La Solución Unancor

Nuestra estrategia implementada

We implemented a comprehensive local SEO strategy over 9 months, focused on dominating dental service searches in their area. We optimized their Google Maps presence, obtained links from verified medical directories, health blogs and local media. We developed educational content about dental treatments and actively managed their online reputation with satisfied patient reviews.

Resultados Obtenidos

El impacto real alcanzado

Local Acquisition Strategy

We designed a specific plan for local health service businesses:

  • Optimized Google Business Profile: Complete listing with photos, services, hours and review management (4.8 stars with 147 reviews).
  • Specialized On-Page SEO: Landing pages optimized for each dental service with medical schema markup.
  • Healthcare Link Building: 89 links from medical directories, professional associations and health blogs.
  • Educational Content: 42 articles answering common questions about dental treatments.
  • Online Reputation: Strategy to capture positive reviews from real patients.

Patient Acquisition Results

In 9 months, the clinic transformed their acquisition model:

  • Monthly inquiries from Google: from 8 to 45 (+463%)
  • Positioned in Top 3 of Local Pack for 28 key searches
  • Organic web visits: from 450 to 3,200 monthly
  • Inquiry to appointment conversion rate: 68%
  • Average ticket per new patient: €850
  • Monthly ROI of 1,200% on SEO investment

The clinic now appears in the Local Pack for searches like "dentist", "orthodontics", "dental implants" and other high-value terms in their area, making Google their main source of patient acquisition.

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