El problema a resolver
A real estate agency on the Costa del Sol with a portfolio of premium properties. They competed against giant real estate portals and other agencies with larger budgets. Their website received barely 800 monthly visits and qualified leads were scarce. 90% of real estate searches in their area were dominated by 3-4 competitors. They needed to differentiate and capture high-value traffic.
Nuestra estrategia implementada
We developed a hyperlocal content strategy over 10 months, creating detailed guides for each zone, neighborhood and urbanization on the Costa del Sol. We implemented an aggressive link building campaign obtaining links from lifestyle blogs, expat guides, national and international real estate media. We optimized each property listing for specific searches and created content targeting high-value long-tail terms.
El impacto real alcanzado
We developed a mixed approach adapted to the real estate market:
In 10 months, the agency consolidated as digital leader:
The agency now dominates key searches like "buy apartment Marbella", "luxury villas Costa del Sol", "apartments for sale Estepona" and hundreds of variations, becoming the online reference in the local real estate sector.
Agenda una consulta gratuita con nuestro equipo y descubre cómo podemos ayudar a tu negocio a crecer de manera sostenible.
Cada cliente es único, pero todos comparten un objetivo: crecer de manera sostenible
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