Local Acquisition Strategy
We designed a specific plan for local health service businesses:
- Optimized Google Business Profile: Complete listing with photos, services, hours and review management (4.8 stars with 147 reviews).
- Specialized On-Page SEO: Landing pages optimized for each dental service with medical schema markup.
- Healthcare Link Building: 89 links from medical directories, professional associations and health blogs.
- Educational Content: 42 articles answering common questions about dental treatments.
- Online Reputation: Strategy to capture positive reviews from real patients.
Patient Acquisition Results
In 9 months, the clinic transformed their acquisition model:
- Monthly inquiries from Google: from 8 to 45 (+463%)
- Positioned in Top 3 of Local Pack for 28 key searches
- Organic web visits: from 450 to 3,200 monthly
- Inquiry to appointment conversion rate: 68%
- Average ticket per new patient: €850
- Monthly ROI of 1,200% on SEO investment
The clinic now appears in the Local Pack for searches like "dentist", "orthodontics", "dental implants" and other high-value terms in their area, making Google their main source of patient acquisition.